There’s been no shortage of feel good moments here in Sao Paulo following four packed days at BiS SiGMA South America. Now in its fourth year, the summit is enjoying the fruits of an early gamble on success. And with steady year-on-year growth as Brazil eases out of the grey zone and high demand from the industry, there’s no question that we’re right where the industry needs us to be. From the appearance of sporting icons such as F1 legend Rubens Barrichello and UFC champ Carlos Prates to bucket list networking activities, the......
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Companies & People, iGaming News
April 8, 2026
Barrichello opens BiS SiGMA South America as Brazil betting evolves
Former Formula 1 driver Rubens Barrichello, Non-Executive Director at SOFTSWISS, opened BiS SiGMA South America 2026 in São Paulo. The event is taking place as Brazil consolidates its regulated betting...















