The United Kingdom’s Advertising Standards Authority (ASA) has ruled that a promotional campaign by the gambling operator William Hill breached established advertising standards, citing that it encouraged irresponsible gaming behavior. The ruling focused on a slot voucher promotion distributed in April 2025, which the Authority determined did not align with the principles of socially responsible advertising as outlined in the Committee of Advertising Practice (CAP) Code....
Continue Reading
iGaming News, Laws
July 16, 2025
ASA rules on gambling ads from Play’n GO and Mecca Bingo
The UK Advertising Standards Authority (ASA) has issued two significant rulings concerning gambling advertisements, spotlighting the industry's ongoing challenges in complying with regulations aimed at protecting minors. In decisions that...