The Advertising Standards Authority has revised its earlier position regarding a promotional campaign by Ladbrokes, concluding that the company’s Ladbucks rewards initiative does not breach advertising regulations designed to protect minors. The updated ruling follows a reassessment of complaints that had initially led to restrictions on the campaign....
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iGaming News, Laws
October 22, 2025
ASA warns Betway and Kwiff over irresponsible ads
The UK Advertising Standards Authority (ASA) has issued formal warnings to Betway and Kwiff following the publication of advertisements that the regulator deemed likely to appeal to individuals under the...
iGaming News, Laws
September 2, 2025
CAP Code remit extended to non-UK registered licence holders
The Committee of Advertising Practice (CAP) has formally extended the scope of the CAP Code to encompass all online marketing communications directed at UK players, including non-paid-for promotions such as...
iGaming News, Laws
June 11, 2025
ASA rules Ladbrokes ads breached youth protection codes
In a recent decision that reinforces regulatory vigilance over gambling advertisements in the United Kingdom, the Advertising Standards Authority (ASA) has upheld two formal complaints lodged against LC International, trading...