Honoré Gaming has announced a new partnership with Smartico in a move designed to strengthen customer engagement, retention strategies and CRM automation capabilities across its sportsbook and gaming platform operations. The collaboration represents another step in Honoré Gaming’s ongoing efforts to expand its technology offering in regulated and emerging gaming markets, particularly in French-speaking African countries and parts of Central America. Through the integration of Smartico’s CRM and gamification technology, the company aims to provide operators with more advanced tools for customer interaction, behavioural analysis and long-term retention planning....

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