Optimove has announced its intention to acquire Smartico, a company recognized for its gamification-focused customer relationship management solutions within the iGaming sector. The transaction is expected to be completed in the coming weeks, although the parties have not disclosed financial terms....
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Business News, iGaming News
February 25, 2026
Tipico Games selects Gamanza Engage for CRM and gamification
Gamanza Engage has been appointed by Tipico Games, part of Tipico Group, to enhance player engagement for its Games product in Germany through advanced gamification mechanics and customer relationship management...
iGaming News, Marketing
October 3, 2025
Symplify launches new UI with smarter CRM and AI workspace
Stockholm-based CRM and AI cloud solutions provider Symplify has announced the launch of its newly redesigned user interface (UI), marking a significant step in the company’s ongoing mission to provide...
Business News, iGaming News
October 2, 2025
EveryMatrix integrates Xtremepush CRM and loyalty services
The global igaming industry continues to evolve rapidly, with software providers and marketing specialists working hand-in-hand to deliver more personalised, engaging, and data-driven player experiences. In a significant development, Xtremepush,...
Business News, iGaming News
May 8, 2025
Gamanza and Astral Forest empower game operators
Gamanza Engage has formed a strategic alliance with Astral Forest, a leading data analytics company renowned for turning intricate data into practical, decision-ready insights. This collaboration aims to revolutionize customer...
iGaming News, Marketing
April 23, 2025
Xtremepush teams up with RPM for market expansion
Xtremepush, a top innovator in AI-driven CRM and loyalty marketing, has announced a strategic collaboration with RPM, a well-established consultancy in the betting and gaming sector. This collaboration aims to...
Companies & People, iGaming News
February 6, 2025
GR8 Tech Promotes Kateryna Pozdnysheva to CCO
GR8 Tech has once again demonstrated its unwavering commitment to a client-first approach by promoting Kateryna Pozdnysheva to the esteemed role of Chief Client Officer (CCO). This strategic elevation not...
Business News, iGaming News
May 28, 2024
Symplify & MegaRush Enhancing Player Engagement
Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has announced the expansion of its partnership with MegaRush Casino, an online gaming operator known for its mobile-first approach...
Business News, iGaming News
May 15, 2024
TotalBet & Fast Track iGaming Partnership
In iGaming, where player engagement and retention are paramount, strategic partnerships between industry leaders pave the way for innovation and excellence. TotalBet, a distinguished name in the online sports and...
Business News, iGaming News
April 25, 2024
Altenar & Fast Track Elevate Player Engagement
In iGaming, where player engagement reigns supreme, strategic collaborations emerge as the catalysts for innovation. Altenar, a distinguished sportsbook and iGaming software provider, embarks on a transformative journey by forging...
Business News, iGaming News
March 29, 2024
PolarLotto & Fast Track Partnership
PolarLotto, a distinguished name in the Swedish lotto betting industry, has unveiled an exciting alliance with Fast Track, a premier provider of customized CRM solutions for the iGaming arena. This...
Companies & People, iGaming News
March 13, 2024
Gamanza & Sweepium: Player Engagement Boost
Swiss tech firm Gamanza strikes a groundbreaking deal with Sweepium, the social and sweepstakes platform, to integrate its cutting-edge player engagement suite, Gamanza Engage. In a move set to redefine...