Tag: customer migration strategy


ATG accuses Veikkaus of unfair market practices

As Finland prepares to shift from a state-run gambling monopoly to a multi-license model in January 2027, major industry stakeholders are already grappling over the future dynamics of this newly liberalized market. In a notable and potentially contentious move, Sweden’s prominent horse racing and betting company, AB Trav och Galopp (ATG), has raised allegations against Finland’s state-run gambling operator, Veikkaus, claiming it is engaging in conduct that undermines fair competition. These claims, if substantiated, could have serious implications for the Finnish government’s plans to introduce a regulated, open, and fair gambling market....

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