When you look at a customer journey, it may seem at first glance very similar to a sales funnel. After all, both structures guide an unknown person to become a new customer and beyond. However, there is a significant difference: the sales funnel is designed from the company's perspective, while the customer journey is designed from the customer's perspective....
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Business News, Marketing, NEWS Malta
May 8, 2023
Content ROI – Worth the Investment?
As a content marketer, one of the most pressing questions you may face is how to determine whether your efforts are paying off. It's not always easy to figure out...
iGaming News, NEWS Malta
May 8, 2023
Guide to Creating an Engaging Casino Website
Creating an engaging casino website is essential for attracting and retaining players in the competitive iGaming industry. A great website can set your casino apart from the competition, increase player...
Finance News, NEWS Malta
May 7, 2023
Get Protected with AXA Malta Insurance Services
Insurance is an important part of managing your finances and protecting yourself from unforeseen events. With so many insurance companies in Malta, it can be overwhelming to choose the right...
iGaming News, NEWS Malta
May 7, 2023
Get More Visitors to Your Online Casino with Our 5 Tips
If you own an online casino, one of your top priorities should be getting more visitors to your website. Without visitors, you won't have players, and without players, you won't...
Marketing, OFF-PAGE SEO, ON-PAGE SEO
May 7, 2023
Customer Journey Mapping: A Beginner’s Guide
Customer Journey Mapping is a vital tool for businesses looking to understand their customers better. It involves visualizing the various stages of a customer's journey, from initial awareness to eventual...
Marketing, ON-PAGE SEO, SEO Techniques
May 6, 2023
Content Marketing Takes Time
In the world of digital marketing, content is king. Many businesses have already recognized the importance of creating valuable and engaging content to attract and retain customers. However, some companies...
Marketing, OFF-PAGE SEO, Social Media
May 4, 2023
Guide to Collecting Reliable Customer Feedback
In the world of Facebook marketing and business success, customer feedback is an essential component. It not only helps you gather reviews on your business page but also enables you...
Banking, Finance News, NEWS Malta
May 4, 2023
Personal Banking Malta: How to Choose the Right Bank
Choosing the right bank for your personal banking needs can be a daunting task, especially if you are new to Malta. With so many options available, it can be hard...
Marketing, OFF-PAGE SEO
May 3, 2023
Attribution: What activities have which impact?
As we focus on our goals, the next step is attribution. This is a huge topic in marketing, as we try to determine which of our activities are influencing our...
Marketing, NEWS Malta, OFF-PAGE SEO
May 2, 2023
An Alternative Mapping- Empathy Map
In the world of digital marketing, understanding your customer's behavior is the key to success. Customer Journey Maps are a popular tool to visualize a customer's journey and identify pain...
Finance News, NEWS Malta
April 28, 2023
The Importance of a Good Company Name
Choosing the right name for your Malta company is a critical decision that can have a significant impact on the success of your business. A company name serves as a...
iGaming News, Marketing, NEWS Malta
April 28, 2023
Networking for Success: Attending Industry Conferences and Trade Shows
Networking is an essential aspect of any industry. It provides individuals with opportunities to connect, learn, and expand their horizons. Attending industry conferences and trade shows is a great way...
Accounting, Banking, Finance News, NEWS Malta
April 24, 2023
Top 5 Finance Companies in Malta
Malta has become an increasingly attractive destination for investors looking to establish themselves in the finance industry. Its well-regulated financial industry, attractive tax system, and stable economy have made it...
iGaming News, NEWS Malta
April 24, 2023
How to Design a Winning Casino Landing Page
When it comes to online casinos, the landing page is often the first point of contact between the website and the user. A well-designed landing page can make all the...
Marketing, Social Media
April 18, 2023
7 Proven Strategies for Promoting Your Casino on Social Media
With the rise of social media, promoting your casino has never been easier. Social media platforms like Facebook, Twitter, and Instagram provide an excellent opportunity for casinos to reach out...
Business News, Marketing
April 17, 2023
How to Conduct Market Research to Better Understand Your Target Audience’s Needs and Preferences
Market research is the process of gathering and analyzing information about a particular market or industry. It is an essential tool for businesses of all sizes, as it allows them...
Banking, Finance News, NEWS Malta
April 14, 2023
HSBC Malta: Your Guide to Banking Services in Malta
If you're considering banking with HSBC in Malta, it's important to know what services they offer, how to open an account, and what fees and charges you may incur. This...
iGaming News
April 12, 2023
How to Create a Compelling iGaming Landing Page
In the highly competitive world of iGaming, it’s essential to have a landing page that captures the attention of potential players and convinces them to sign up. A well-designed landing...
Business News, NEWS Malta
April 9, 2023
The Future of iGaming and Online Casinos in Malta: A Look Ahead
Malta, a small island nation in the Mediterranean Sea, has long been a hub for iGaming and online casinos. With a thriving industry and a regulatory framework that is both...
Business News, Marketing
April 8, 2023
Developing a Customer Loyalty Program to Retain Existing Customers
As a business owner, one of your main goals is to attract new customers. However, equally important is retaining existing ones. A customer loyalty program is a great way to...
Accounting, Finance News, Marketing, NEWS Malta, Taxation
April 7, 2023
Efficient Bookkeeping Services in Malta: Streamline Your Business Operations
Are you tired of drowning in financial paperwork? Managing bookkeeping can be a daunting task for many small and medium-sized businesses. Efficient bookkeeping services can help you streamline your business...
Banking, Finance News, NEWS Malta, Taxation, Tourism
April 6, 2023
10 Reasons to Invest in Finance in Malta
Malta is a small island country in the Mediterranean Sea, known for its stunning coastline, rich history, and vibrant culture. In recent years, Malta has also become an increasingly attractive...
Clients, SMO Case Study, Social Media
April 5, 2023
SMO Case Study – INSTAGRAM
Instagram is not just a platform for posting selfies and food pics - it has become one of the most engaging social media platforms for businesses. It provides a creative...
Marketing, ON-PAGE SEO, SEO Techniques
March 22, 2023
How to Build a Strong Brand Identity for Your Online Casino
In today's highly competitive online casino industry, it's more important than ever to establish a strong and recognizable brand identity. A strong brand identity can help your online casino stand...
Local SEO
February 4, 2023
Reviews with photos stay on top for a long time!
Have you ever gone to a business’s review section to decide whether to give them your business or not? If so, you probably know the importance of customer ratings, descriptions...
iGaming News, Laws, Marketing
January 29, 2023
The Pros and Cons of Running a Casino Business: A Comprehensive Guide
The casino industry can be an exciting and lucrative field for entrepreneurs, but it also comes with its fair share of challenges and risks. From managing employees and dealing with...