Advertising expenditure by licensed gambling operators in Great Britain has continued to decline according to a new independent study commissioned by the Betting and Gaming Council (BGC). The report highlights a long term downward trend in regulated advertising investment, even as concerns grow about a substantial increase in advertising by unlicensed operators who use unregulated digital channels to reach consumers. The analysis offers a comprehensive picture of how the sector is changing and raises questions about the future balance between consumer protection and illicit marketing pressures....

Continue Reading