
When the FIFA World Cup 2026 kicks off on 11 June, betting demand will not ramp up slowly — it will surge overnight. Millions of players, nonstop fixtures, and weeks of sustained engagement create a moment where everything either works seamlessly or fails very publicly. For iGaming operators, this is not just about odds and marketing. It is a stress test. Licensing, compliance, payments, reporting — all of it is exposed when volume spikes. And by June, it is already too late to be fixing foundations....
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Twenty years in iGaming teaches you lessons no manual could ever convey. We are EM Group, an independent service provider that provides since 2005 licensing, compliance and corporate services to...
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