ADI Predictstreet has entered into a strategic partnership with FIRST.bet to support the expansion of regulated prediction markets across Latin America. The collaboration combines ADI Predictstreet's prediction market technology with FIRST.bet's established B2B sportsbook platform, creating a broader offering for licensed operators across the region....
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Marketing & Sponsorships
July 2, 2026
Midnite expands football sponsorship strategy with Championship clubs
Midnite expands Championship partnerships with Middlesbrough and Sheffield United through new sponsorships and fan initiatives.
Partnerships & Expansion
July 1, 2026
1xBet sports partnerships enhance fan engagement via global deals
Modern sport extends well beyond the final whistle. Fans no longer limit their interest to match days, tournament results or league standings. They follow clubs across multiple social media platforms,...
Partnerships & Expansion
June 22, 2026
ToonieBet becomes exclusive iGaming partner of the Hamilton Tiger-Cats
ToonieBet has strengthened its position within Canada's growing iGaming sector after being named the Exclusive and Official iGaming Partner of the Hamilton Tiger-Cats. The agreement represents an important milestone for...
Partnerships & Expansion
June 17, 2026
HockeyAllsvenskan names DBET as main partner in three-year agreement
HockeyAllsvenskan has announced a new commercial agreement with DBET, naming the sports betting brand as the league’s main partner from the start of the 2026/27 season. The agreement will run...
Partnerships & Expansion
June 1, 2026
Polymarket partners with OneFootball to add prediction tools to platform
Polymarket has announced a new partnership with OneFootball, a global football media platform, in a move that further expands the presence of prediction-based technology within the sports media landscape. The...
Sports Betting
May 20, 2026
MetaBet launches Tournament Hub for enhanced World Cup engagement
MetaBet has announced the launch of Tournament Hub, a new engagement-focused product designed to help publishers, affiliates and sportsbook operators improve fan interaction during major international football tournaments. The latest...
Partnerships & Expansion
April 15, 2026
DAZN and ADI Predictstreet partner to transform global sports engagement
DAZN, widely recognized as a global sports entertainment platform, has entered into a strategic collaboration with ADI Predictstreet, an emerging participant in the digital prediction market sector. The partnership is...
Partnerships & Expansion
April 6, 2026
Polymarket and La Liga sign landmark North America partnership deal
La Liga has entered into a landmark multi-year partnership with Polymarket, marking the first time a European football league has formalized such a collaboration with a prediction market operator. The...
Partnerships & Expansion
March 26, 2026
Allwyn and Formula 1 partnership extended to boost fan engagement
Allwyn and Formula 1 have formally renewed their partnership under a new multi year agreement designed to deepen fan engagement and strengthen global brand visibility. The extended collaboration introduces several...
Partnerships & Expansion
January 26, 2026
Smartsoft partners with AFA to create unique football bomber
As global attention intensifies around the upcoming 2026 FIFA World Cup, Smartsoft and the Argentine Football Association (AFA) have jointly unveiled a project blending football heritage with cultural expression and...
Sports Betting
January 26, 2026
NBA European tour boosts basketball betting and fan interest
The National Basketball Association’s (NBA) expanded presence in Europe for the 2025–26 season has produced measurable effects on sports betting behaviour across the region and prompted deeper conversations about the...
Partnerships & Expansion
January 23, 2026
X Games and Stake partner for X Games League evolution
X Games has formalised a global partnership with Stake, naming the online casino and sports betting operator as the exclusive online casino and sports betting partner of the newly launched...
Events & Conferences
January 21, 2026
Future of Racing initiative attracts over 100 UK startups
The British horseracing industry is witnessing significant momentum in its efforts to attract new fans and modernize how the sport engages with audiences of all ages. A collaborative initiative between...
Partnerships & Expansion
January 20, 2026
DAZN partners with Polymarket to bring prediction markets to sports
DAZN Group, a global leader in digital sports streaming and entertainment, has formalized a strategic commercial partnership with Polymarket, a major operator in the prediction market sector. The collaboration is...
Partnerships & Expansion
January 2, 2026
Parimatch partners with Joburg Super Kings for SA20 season
The global betting operator Parimatch has officially announced its partnership with the Joburg Super Kings, one of South Africa’s leading cricket franchises competing in the SA20 T20 league. The agreement...
Partnerships & Expansion
December 11, 2025
Iker Casillas becomes Stake ambassador ahead of FIFA World Cup
Stake, the world’s leading online casino and sports betting platform, has announced a landmark partnership with football legend Iker Casillas. As a newly appointed Global Ambassador, Casillas will play a...
Marketing & Sponsorships
November 21, 2025
Jean Silva joins BC.GAME as brand ambassador
BC.GAME, a leading online gaming and cryptocurrency casino platform, has officially announced Brazilian mixed martial artist Jean “Lord” Silva as its newest brand ambassador. This strategic partnership marks an important...
Partnerships & Expansion
November 12, 2025
BETBY joins Abelson Sports to enhance soccer betting
BETBY, a Tier-1 sportsbook supplier known for its innovative betting solutions, has announced a strategic partnership with Abelson Sports, a leading provider of sports data and player prop markets. The...
Partnerships & Expansion
October 22, 2025
FairPlay Sports Media joins JOE for AI betting innovation
FairPlay Sports Media, the fan and AI-powered global sports media network, has announced a major partnership with JOE, one of the UK and Ireland’s leading sports and entertainment publishers. The...
Partnerships & Expansion
October 13, 2025
Betsson renews BNP Paribas Nordic Open partnership
Betsson Group has officially renewed its partnership with the BNP Paribas Nordic Open, reaffirming its commitment to one of the most prestigious tennis events in the Nordic region. The collaboration...
Partnerships & Expansion
September 10, 2025
Betsson renews ARIS BC partnership as main sponsor
Betsson, one of the world’s most prominent sports betting and gaming operators, has confirmed the renewal and expansion of its sponsorship agreement with ARIS Basketball Club, one of Greece’s most...
Responsible Gambling
September 1, 2025
bet365 becomes official sponsor of VfB Stuttgart 2025/26
VfB Stuttgart, one of Germany’s most storied football clubs, has officially announced a partnership with global sports betting operator bet365 for the 2025/26 Bundesliga season. The partnership represents a major...
Partnerships & Expansion
August 15, 2025
Parimatch partners with Leeds United for 2025-26
The start of the 2025-26 Premier League season marks a moment of renewed excitement for Leeds United supporters, as the club makes its return to the top flight. Adding to...
Marketing & Sponsorships
August 13, 2025
LiveScore Group becomes principal partner of Sunderland AFC
Sunderland AFC has revealed a major new collaboration with LiveScore Group, a prominent international sports media and betting company, designating them as the club’s Principal Partner for the upcoming 2025-26...
Partnerships & Expansion
August 13, 2025
FDJ United strengthens ties with Queensberry Promotions
FDJ United has confirmed the renewal of its long-standing partnership with Queensberry Promotions, led by renowned promoter Frank Warren. The agreement reinforces both parties’ commitment to the growth and visibility...
Marketing & Sponsorships
August 11, 2025
Betano extends Sporting CP sponsorship through 2029
Betano, a premier sports betting and online gaming brand under Kaizen Gaming, has formally renewed its collaboration with Sporting Clube de Portugal for an additional four years. This renewal cements...