Matchbook, a globally recognised betting exchange and sportsbook operator, has officially launched its Brazilian-facing platform, matchbook.bet.br, in collaboration with FIRST – Best in Sports. This launch marks a significant step in Matchbook’s strategy to expand into regulated and high-growth igaming markets. By combining Matchbook’s global expertise in betting exchange and fixed-odds wagering with FIRST’s advanced sportsbook technology, the new platform delivers a tailored betting experience for Brazilian users....
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iGaming News, Licenses & Payments
October 23, 2025
FIRST enters Sweden with new B2B gaming licence
FIRST – Best in Sports has officially entered the Swedish market after being awarded its B2B gaming licence by the Swedish Gambling Authority (Spelinspektionen). The move marks a significant milestone...
Business News, iGaming News
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FIRST, Light & Wonder, and OpenTag form alliance with 10Bet
A new strategic alliance between FIRST, Light & Wonder (L&W), and OpenTag is being described as one of the most significant developments in the business-to-business (B2B) gaming sector in recent...