London.Bet has entered into a new commercial partnership with Charlton Athletic that will see the company become the club's official back of shorts partner and official betting partner for the 2026/27 Sky Bet Championship season. The agreement represents a significant sponsorship for both organisations and establishes a collaboration that extends beyond traditional shirt branding through a range of fan engagement and stadium activation initiatives....
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Marketing & Sponsorships
April 6, 2026
Premier League clubs face revenue drop from gambling sponsor ban
Premier League clubs are entering a period of financial adjustment as new restrictions on gambling sponsorships begin to take effect ahead of the 2026/27 season. The league’s voluntary decision to...
Partnerships & Expansion
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