The National Gaming Authority of France, commonly referred to as ANJ, has revealed that gambling operators are significantly increasing their promotional budgets for 2025. Despite the absence of high-profile sporting events such as the Euros or the Olympics, the planned promotional spending is set to rise by 11%, reaching a projected €695 million ($722 million). This development underscores a strategic pivot by operators who are seeking to sustain their momentum following a lucrative 2024, during which major sporting events fueled a remarkable 13% surge in online player accounts....

Continue Reading