The Belgian Gaming Commission (GC) has unveiled a series of stringent regulations that will reshape the relationship between the gambling industry and the world of sports sponsorship. Set to come into effect on January 1, 2025, these new rules are a direct response to growing concerns over the potential harmful effects of gambling-related marketing in sports. The regulations represent a major shift in how gaming operators can collaborate with sports teams, events, and organizations, and they aim to create a safer and more responsible environment for players and fans alike....

Continue Reading