SBC Summit's record-breaking 2026 edition delivered growth not only in overall attendance, but across some of the industry's most commercially important audience groups, with operator numbers increasing by 37% and C-level participation rising 40.7% year-on-year. Headlined by the likes of basketball icon Michael Jordan, the event brought together some of the biggest names in gaming, sport and entertainment for a landmark edition that also saw SBC confirm Lisbon as the home of SBC Summit through 2030....
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Events & Conferences
September 30, 2026
Portugal officials welcome SBC Summit back to Lisbon for third year
Government and Lisbon city dignitaries join ribbon-cutting ceremony as SBC Summit returns to the Portuguese capital. Multiple Portuguese government and Lisbon city dignitaries turned out to welcome SBC and its...