Google has announced significant updates to its policies governing gambling ads, introducing broader access to its programmatic advertising network while strengthening certification requirements for advertisers using Google Ads. The changes represent two separate policy updates that affect different parts of Google's advertising ecosystem and are intended to balance increased market access with stronger compliance standards....
Continue Reading
Marketing & Sponsorships
January 24, 2026
Google tightens gambling advertising rules across EMEA
Google has announced a significant tightening of its requirements for gambling advertisers across Europe the Middle East and Africa, marking one of the most comprehensive policy updates the company has...
Marketing & Sponsorships
January 7, 2026
Google allows prediction markets ads under strict rules
Google has announced a notable adjustment to its advertising policies by allowing certain prediction markets to promote their services on the Google Ads platform. The policy change was disclosed on...
iGaming News, Laws
March 14, 2025
GGL faces challenges in blocking illegal gambling ads
Germany’s Joint Gambling Authority of the Federal States (GGL) has recently revised its assessment of its partnership with Google, which was initially praised as a successful tool in combating illegal...
iGaming News, Laws
November 18, 2024
GGL’s Efforts to Combat Illegal Gambling Ads
The gambling landscape in Germany has undergone significant regulatory changes, aimed at curbing the prevalence of illegal gambling activities. One of the most recent efforts to address this issue involves...