The ongoing debate in Sweden regarding a potential blanket ban on iGaming bonuses has generated significant attention across the country’s regulated gambling landscape. This discussion intensified after Svenska Spel and ATG, two major operators with historical ties to Sweden’s previous gambling monopoly structure, publicly advocated for the prohibition of all bonus incentives offered by licensed online operators. Their position has sparked a broader industry dialogue about potential market implications, regulatory balance, and the risks such a measure may pose for consumer protection....

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