
Lithuania’s Gambling Supervision Authority has officially concluded its review of the use of the Betsson brand in the title of the Lithuanian Basketball League without imposing any financial penalties. The regulatory action arose in the context of tightened gambling advertising laws that took effect in the summer of 2025. Under those amended rules, gambling operators are prohibited from having their names included in the titles of sports leagues or clubs. The operator in question took corrective action during the review, prompting the authority to close the case with no sanctions....
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iGaming News
August 4, 2025
Betsson secures naming rights for LKL basketball
Betsson Group, one of Europe’s most prominent gaming operators, has formally announced that it will become the title sponsor of Lithuania’s top professional basketball league. Starting from the 2025–2026 season,...
Business News, iGaming News
June 25, 2025
Betsson launches flagship brand in Lithuania
Betsson Group has officially launched its flagship brand, Betsson, in Lithuania as part of a strategic initiative to unify its global operations and enhance brand visibility. This rebranding replaces the...
















