Bettortainment has launched the Bettortainment Hub, a live engagement platform designed to help sportsbooks maintain customer attention during the most commercially important stage of the betting journey: when live sport is taking place. The new platform brings together live bet tipping, interactive quizzes, leaderboards, moderated fan chat and expert-led watchalongs within one digital environment. The objective is to provide sportsbook users with more reasons to remain engaged on an operator’s platform rather than moving to external second-screen destinations for commentary, discussion or entertainment....

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