iGP has entered into a strategic partnership with Optimove in a move designed to strengthen customer relationship management capabilities and elevate lifecycle engagement for operators using the iGP Platform. The collaboration reflects a broader shift within the iGaming and sports betting sectors, where data-driven personalization and automation have become central to maintaining competitiveness....
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iGaming News, Marketing
February 24, 2026
InnovaPlay partners with Xtremepush to boost player engagement
InnovaPlay has entered into a strategic partnership with Xtremepush aimed at strengthening player engagement capabilities across its growing network of operators. The agreement marks the second partnership concluded by InnovaPlay...
Companies & People, iGaming News
January 8, 2026
Xtremepush acquires Scrimmage to launch unified loyalty platform
Xtremepush, a leading provider of customer engagement and marketing automation solutions, has announced the strategic acquisition of Scrimmage, a US-based loyalty platform. The move is designed to deliver a fully...
Companies & People, iGaming News
November 12, 2025
Xtremepush appoints Ciaran Lacey as new CTO
Xtremepush, an established global leader in AI-powered CRM, gamification, and loyalty marketing, has announced the appointment of Ciaran Lacey as its new Chief Technology Officer (CTO). The strategic leadership change...
iGaming News, Marketing
July 14, 2025
EGT Digital joins Optimove for smart player marketing
EGT Digital has announced a strategic partnership with Optimove, a technology company recognized for its innovative Positionless Marketing approach. This collaboration represents a significant advancement for the global iGaming sector,...
iGaming News, Marketing
April 14, 2025
NuxGame and Optimove enhance player retention strategies
As competition intensifies in the global iGaming market, player retention is fast becoming the most crucial differentiator for operators. Recognizing this shift, NuxGame, a leading iGaming software provider, has announced...
Companies & People, iGaming News
July 12, 2024
Digitain’s Centrivo CRM Platform
In the landscape of #iGaming, where competition is fierce and player expectations are high, technological innovation plays a crucial role in determining success. @Digitain, a global leader in #sportsbook and...