iGP has entered into a strategic partnership with Optimove in a move designed to strengthen customer relationship management capabilities and elevate lifecycle engagement for operators using the iGP Platform. The collaboration reflects a broader shift within the iGaming and sports betting sectors, where data-driven personalization and automation have become central to maintaining competitiveness....
Continue Reading
iGaming News, Marketing
April 6, 2026
Optimove to acquire Smartico to expand iGaming CRM capabilities
Optimove has announced its intention to acquire Smartico, a company recognized for its gamification-focused customer relationship management solutions within the iGaming sector. The transaction is expected to be completed in...
Companies & People, iGaming News
February 25, 2026
PlaySignal responsible gaming platform launched by Alec Gehlot
Alec Gehlot, a former senior executive at Optimove, has announced the launch of PlaySignal, a responsible gaming platform designed to assist licensed gambling operators in identifying and responding to player...
Companies & People, iGaming News
February 10, 2026
Finnplay launches Titan 3.0 iGaming platform with advanced tools
Finnish iGaming platform provider Finnplay has formally announced the launch of Titan 3.0, a significant new version of its proprietary Titan® iGaming platform. The release represents the most extensive feature...
iGaming News, Marketing
July 14, 2025
EGT Digital joins Optimove for smart player marketing
EGT Digital has announced a strategic partnership with Optimove, a technology company recognized for its innovative Positionless Marketing approach. This collaboration represents a significant advancement for the global iGaming sector,...
iGaming News, Marketing
July 10, 2025
Flows adds Opti-X to boost iGaming personalisation
Flows, a global no-code automation platform focused on accelerating product delivery and streamlining operational workflows, has announced the integration of Opti-X—Optimove’s Digital Experience Platform—into its growing Marketplace. This partnership marks...
iGaming News, Marketing
May 21, 2025
BeBettor and Optimove enhance marketing with wealth data
BeBettor, a leading data analytics platform specialising in player wealth scoring, has announced a strategic partnership with Optimove, a prominent marketing technology company. This collaboration aims to empower Optimove’s UK-based...
iGaming News, Marketing
May 21, 2025
iGaming platforms enhance marketing via Telegram
In a significant development within the iGaming technology sector, scoreconnect, a communication platform designed specifically for the sports betting and gaming industry, has announced a strategic partnership with Optimove, a...
iGaming News, Marketing
April 14, 2025
NuxGame and Optimove enhance player retention strategies
As competition intensifies in the global iGaming market, player retention is fast becoming the most crucial differentiator for operators. Recognizing this shift, NuxGame, a leading iGaming software provider, has announced...
Business News, iGaming News
March 17, 2025
Altenar and Optimove Transform Sports Betting
In a world where online sports betting is becoming increasingly competitive, staying ahead of player expectations is paramount. Altenar, a recognized leader in sports betting and iGaming software development, has...
Companies & People, iGaming News
January 22, 2025
Empowering iGaming startups with Optimove Ignite+
As the iGaming and sports betting industry becomes increasingly competitive, emerging operators often find themselves struggling to scale and keep up with more established players. This is particularly true in...
Companies & People, iGaming News
June 14, 2024
Optimove: CRM Solutions for European Lotteries
In a development for CRM marketing within the iGaming industry, Optimove has achieved a significant milestone by becoming the first CRM marketing solution to attain official Associate Membership status with...
Business News, iGaming News
May 27, 2024
ComeOn Group Extends Partnership with Optimove
In the landscape of iGaming, personalization stands as a cornerstone for engaging players and fostering long-term loyalty. Tier 1 iGaming operator ComeOn Group has been at the forefront of leveraging...
Business News, iGaming News
March 14, 2024
Altenar & Optimove: Player Experience Boost
Altenar, a leading provider of sportsbook and iGaming software, has recently announced a strategic partnership with Optimove, a prominent CRM marketing platform in the industry. The collaboration aims to bring...