In the world of iGaming, where competition is fierce and player expectations are constantly evolving, maintaining customer engagement and addressing problematic gambling behaviors are paramount. Recognizing this challenge, Enteractive, a leading player conversion and reactivation service provider, has entered into a strategic partnership with Optimove, a pioneering CRM Marketing platform tailored for the iGaming sector. This collaboration marks a significant milestone in revolutionizing how operators approach player retention and responsible gambling initiatives....

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