BETBY and Lebull are reported to have agreed on a sportsbook technology arrangement intended to support Lebull’s betting product in Poland. According to the announcement supplied for this report, BETBY will provide sportsbook technology, betting content and managed services while Lebull retains its existing frontend. The proposed arrangement would strengthen the technology behind the operator’s sportsbook without requiring a complete replacement of its established customer interface....
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Markets & Jurisdictions
September 18, 2026
BETBY enters Poland’s regulated market through its Betters partnership
BETBY has entered Poland's regulated sports betting market through a new partnership with Betters, introducing its sportsbook technology and proprietary Betby.Games esports offering to the operator's local proposition. The agreement...