The Betting and Gaming Council (BGC) has reported a significant surge in public engagement during Safer Gambling Week 2024, with new data revealing that over 1.5 million betting accounts used responsible gambling tools—a 22% increase compared to the 2023 campaign. The data also shows a 14% year-on-year rise in deposit limit settings, with nearly 50% of those users applying the tool for the first time. These figures underscore the growing effectiveness of the initiative in promoting safer betting behaviors across the UK and Ireland, and reflect a rising awareness of the harm-reduction......

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