Xtremepush, a leading provider of customer engagement and marketing automation solutions, has announced the strategic acquisition of Scrimmage, a US-based loyalty platform. The move is designed to deliver a fully unified, all-in-one platform that combines real-time loyalty, CRM and gamification capabilities to the operator market. The acquisition strengthens Xtremepush’s position as a technology provider capable of delivering end-to-end solutions that integrate deeply into the customer journey....
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