The COVID-19 outbreak has severely impacted the global economy, including small businesses. Considering this, Facebook has promised to reward $100 million in cash grants to 30,000 businesses across the world. “Facebook is offering $100M in cash grants....
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OFF-PAGE SEO
April 7, 2020
Google offers $800+ million support to SMBS amid covid-19 crisis
During these unprecedented times, Google is benevolently offering support to the SMB community nationwide in response to COVID-19. Being a Google Partner, we are happy to inform you that Google...
Local SEO, OFF-PAGE SEO
April 4, 2020
Google makes a host of changes to Google my business due to covid-19
Businesses of all kinds have taken a toll during the unprecedented COVID-19 situation across the globe. As countries get into lockdown and maintain social distancing to control the spread of...
Business News, Marketing
April 1, 2020
Should you invest in digital marketing during this crisis?
Yes, there are uncalled times. As the global economy reels from the impact of COVID-19, many SMB’s are forced to ask tough questions and make tough decisions concerning the future...
OFF-PAGE SEO
March 10, 2020
Bing webmaster tools gets an upgrade!
Bing Webmaster Tools, which were often reported to be slow and outdated, just got a serious upgrade. The new and improved Bing Webmaster Tools portal, which was earlier released to...
ON-PAGE SEO
March 7, 2020
Scraped content? It’s not worth losing your sleep over it!
Scraped Content is the content that is copied from other places on the web and pasted on a particular website as if it belongs to the site owner. For well...
OFF-PAGE SEO
March 4, 2020
Myth busted: Google my business description has no effect on ranking!
There was some discussion on Twitter last month about an update in the Help Center that suggested that the description field in Google My Business played a part in helping...
OFF-PAGE SEO, ON-PAGE SEO
March 1, 2020
Google will switch to mobile-first indexing for all websites by September 2020
Google is issuing notices, through Google Search Console, to sites with mobile-first indexing issues. Google communicates issues it faces while moving the sites over to mobile-first indexing through emails. These...
Pay Per Click
February 13, 2020
Pay Per Click (PPC) updates for February 2020
Pay-per-click (PPC) advertising is a constantly evolving field, with updates and new features being rolled out regularly. In February 2020, there were several noteworthy updates that could impact the effectiveness...
OFF-PAGE SEO
February 10, 2020
Yelp introduces “Badge of Shame” to combat fake reviews
Fake reviews have long been a problem for businesses and online marketers, as they not only mislead customers but also harm the credibility of genuine customer reviews. In recent years,...
OFF-PAGE SEO
February 7, 2020
New Tools launched by Google
The Google Search Console has long been an essential tool for SEO professionals and website owners, allowing them to monitor and improve their website's performance on Google's search engine.
OFF-PAGE SEO
February 4, 2020
Survey reveals meta descriptions & branding impact search clickthrough the most
Recently, Ignite Visibility conducted a survey to find out what searchers generally look for in search results and what are the factors that influence their decision to click. They analyzed...
OFF-PAGE SEO, ON-PAGE SEO
February 1, 2020
Google launches January 2020 core update
The beginning of the new decade and the new year saw another major core update from Google known as the “January 2020 Core Update.” This core update began on 13th...
Pay Per Click
January 10, 2020
Pay per click (PPC) updates for January 2020
Pay-per-click (PPC) advertising is an effective way for businesses to reach their target audience online. With the constantly evolving digital landscape, it’s crucial for advertisers to stay up-to-date on the...
Ecommerce, ON-PAGE SEO
January 7, 2020
Secure your WordPress site by updating your PHP
It is crucial for those managing a WordPress site to review the version of PHP that the site is running on. As of December 2019, approximately 62.2% of WordPress sites...
OFF-PAGE SEO
January 4, 2020
Google now displays ‘Request Quotes’ button above mobile local results
Google is constantly updating its features to enhance user experience and provide a platform for businesses to engage with potential customers. One of these new features is the ‘Request Quotes’...
OFF-PAGE SEO
January 1, 2020
The long list of changes, upgrades and tests of Google My Business (GMB) in 2019
Google My Business (GMB) has become a vital tool for local businesses. In 2019, GMB went through a flurry of changes, upgrades, and tests. With four major Google Algorithm updates...
Local SEO, SEO Techniques
December 4, 2019
Google rolls out local opportunity finder to help businesses up their local SEO game
Local Opportunity Finder is a new tool released by Google to help small businesses improve their local SEO efforts. Local SEO is essential for small businesses that want to reach...
Local SEO, OFF-PAGE SEO
December 1, 2019
The Bedlam update – What you need to know
After the Possum update in 2016, the month of November marked the biggest ranking shift in Local SEO. With the Possum update, the Local Search industry saw its first big...
Local SEO
November 10, 2019
Is your local business voice ready? Check out with our new SEO audit
Are you concerned about whether your local business is voice-ready? Look no further than our new SEO audit report! We've recently updated our report to include some amazing features that...
ON-PAGE SEO, SEO Techniques
November 7, 2019
3 simple ways to make the most of long-tail keywords
In the world of digital marketing, finding the right keywords can make all the difference in improving your SEO. While most marketers tend to focus on high-volume keywords, competing with...
OFF-PAGE SEO
November 4, 2019
Study indicates 97% adults purchase from the local businesses they find on Yelp
A recent study commissioned by Yelp and conducted by SurveyMonkey found that nearly all online adult users are willing to purchase products or services from local businesses discovered on Yelp....
OFF-PAGE SEO
November 1, 2019
Google rolls out new search algorithm, Bert
As the search engine giant Google rolls out its new search algorithm, BERT, it is set to make a significant impact on the search engine results page (SERP). This update...
OFF-PAGE SEO
October 1, 2019
Boost your site’s authority & stop worrying with Google’s new September 2019 core update
Google announced the launch of the September 2019 Core Algorithm Update via Twitter on September 24th and like previous core updates, this year too, there was hardly any supporting document...
OFF-PAGE SEO
August 10, 2019
Google tests “request a quote” button locally for branded searches
Google recently tested a new “Request A Quote” button feature within the knowledge panels of the businesses that are verified and listed on Google My Business (GMB) and also who...
Local SEO, OFF-PAGE SEO, SEO Techniques
August 1, 2019
Have listing services like Yext become obsolete due to changes in Google?
Do local citations matter anymore? Mike Blumenthal and other SEO experts share their opinions about how much attention we should be really giving to structured citations. For any local business,...
OFF-PAGE SEO
July 10, 2019
Preferred domain setting no longer to be a part of the search console
You already know that Google introduced the new Search Console in January. Google has now announced that the new Search Console will NOT support the Preferred Domain Setting. Google stated...