The Committee of Advertising Practice (CAP) has formally extended the scope of the CAP Code to encompass all online marketing communications directed at UK players, including non-paid-for promotions such as social media posts. This adjustment represents a significant shift in advertising oversight, bringing a broader range of operators under the jurisdiction of UK advertising standards....
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iGaming News, Laws
July 9, 2025
ASA clears Buzz Bingo over action figure complaints
The UK Advertising Standards Authority (ASA) has ruled in favor of Buzz Bingo following an investigation into a Facebook advertisement that some complainants claimed might appeal to minors. The decision...
iGaming News, Laws
February 26, 2025
EGBA Reports on Responsible Gambling Advertising
The European Gaming and Betting Association (EGBA) has recently published an extensive summary detailing the findings from the second monitoring exercise of its pan-European responsible advertising code. This evaluation, conducted...
iGaming News, Marketing
January 28, 2025
Top Marketing Strategies for iGaming Success
They consider the iGaming industry in Malta and Europe to be highly competitive, and she notes that marketers must stay ahead of the curve. He specializes in identifying effective marketing...
iGaming News, Social Media
July 4, 2024
Social Media’s Influence on iGaming
With the rise of #socialmedia platforms and the popularity of #iGaming, the connection between the two has become increasingly significant. Social media has become a powerful tool for iGaming companies...
iGaming News
June 28, 2024
The Importance of iGaming Blogging
Over the years, the #iGaming industry has seen significant growth, with more players participating in #onlinegambling than ever before. In a competitive industry like this, quality content has become the...
Marketing, NEWS Malta
May 16, 2024
Digital Marketing in Malta – A DIY Guide
This comprehensive guide is designed to help businesses in Malta navigate the world of digital marketing on their own. Digital marketing has become crucial for companies looking to reach a...
iGaming News, Marketing
April 23, 2024
Affiliate Marketing in European iGaming
iGaming companies in Europe heavily rely on Affiliate Marketing to drive traffic and acquire new customers. This powerful marketing strategy involves partnering with individuals or companies (affiliates) who promote the...
iGaming News
March 20, 2024
Swift Strategies for iGaming Affiliates
Affiliates in the iGaming industry are constantly on the lookout for new strategies to stay ahead of the competition and maximize their earnings. With the rapid growth of online gambling,...
Marketing, NEWS Malta
February 28, 2024
Effective Marketing Strategies for Malta
With the ever-growing competition in the market, businesses in Malta need effective marketing strategies to stand out and attract customers. In this blog post, we will explore some of the...
iGaming News
May 21, 2023
Predictions and Trends for SEO in iGaming Industry
The iGaming industry is rapidly evolving, and keeping up with the latest trends and SEO strategies is essential for businesses to stay competitive. In this article, we will discuss the...
Social Media
April 22, 2023
Launching a Social Media Advertising Campaign for Small Business Owners in Malta
The growth of social media platforms has created new opportunities for businesses to reach their target audience effectively. In Malta, a country with a vibrant small business community, social media...
Marketing, Social Media
April 18, 2023
7 Proven Strategies for Promoting Your Casino on Social Media
With the rise of social media, promoting your casino has never been easier. Social media platforms like Facebook, Twitter, and Instagram provide an excellent opportunity for casinos to reach out...
Social Media
April 5, 2023
Launch a Social Media Advertising Campaign Targeting Small Business Owners in Malta
Small businesses are the backbone of the Maltese economy, and social media advertising can be a cost-effective way to reach and engage with potential customers. In this article, we will...
Marketing, Social Media
October 10, 2019
Facebook and Instagram likely to hide like counts
Social networking platforms Facebook and Instagram, both are considering removing the like counts from their posts. Starting from Australia, they will expand to other countries depending on how things go....
Social Media
September 13, 2019
Boost Twitter engagement 10x with images & get 150% more retweets with videos
Twitter mentioned in their blog post, create video content with your phone using these 4 ingenious ideas, that all you need for a campaign to be successful is good content...
Social Media
September 14, 2017
YOUTUBE LAUNCHES “BREAKING NEWS” SECTION TO KEEP ITS USERS UPDATED
YouTube, has introduced a “Breaking News” section on its homepage, it shows a collection of videos pertaining worldwide news and events. The feature appears on both mobile, as well as...
Social Media
August 19, 2017
LINKEDIN’S NEW FEATURE
EXPAND YOUR REACH WITH LINKEDIN’S NEW FEATURE — “WHAT PEOPLE ARE TALKING ABOUT”. LinkedIn’s got a new extensive update to its often-maligned feature-news feed. It now allows users to expand...
Social Media
July 20, 2017
LATEST FACEBOOK UPDATES
TOP 3 LATEST FACEBOOK UPDATES THAT ARE NOT ONLY USEFUL BUT, ALSO INTERESTING. Facebook is continuously trying to bring new updates to its users for a better experience and let...
Marketing, Social Media
April 1, 2017
FACEBOOK MESSENGER DAY
Facebook Messenger has launched a new feature in the Facebook Messenger App - Facebook Messenger Day. Through this new feature, you can share videos and images, with your Facebook friends,...
Business News
April 1, 2017
4 Local Business Marketing Tactics to Gain and Keep Customers
Every business organization wants to be successful. Investing in the local business marketing strategies is essential to for the success. However, most of the small business organizations cannot afford to...
Business News
March 8, 2017
AFFІLІАTЕ MАRKЕTІNG – THЕ PROS АND CONS
Affіlіаtе mаrkеtіng differs frоm оthеr оnlіnе advertising vеnturеѕ bесаuѕе іt hіghlу relies upon the 'рау-fоr-реrfоrmаnсе' concept. Thе аffіlіаtе оnlу еаrnѕ a commission оr a portion when thе online vіѕіtоr dоеѕ...
Marketing, Social Media
February 1, 2017
FACEBOOK ADS IN THE “MIDDLE” OF VIDEOS
You may have noticed a little too many videos on your news feed lately, even from pages that you hardly visit. Facebook was even recommending video from various pages to...
SEO Techniques, Social Media
January 2, 2017
Search Engine Optimization in Social Media Marketing
The old techniques of web-based advertisement have given rise to social media marketing (SMM) that has been entwined with search engine optimization (SEO). Recently, this strategy for web advertising has...