The Committee of Advertising Practice (CAP) has formally extended the scope of the CAP Code to encompass all online marketing communications directed at UK players, including non-paid-for promotions such as social media posts. This adjustment represents a significant shift in advertising oversight, bringing a broader range of operators under the jurisdiction of UK advertising standards....
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iGaming News, Laws
July 9, 2025
ASA clears Buzz Bingo over action figure complaints
The UK Advertising Standards Authority (ASA) has ruled in favor of Buzz Bingo following an investigation into a Facebook advertisement that some complainants claimed might appeal to minors. The decision...
iGaming News, Laws
February 26, 2025
EGBA Reports on Responsible Gambling Advertising
The European Gaming and Betting Association (EGBA) has recently published an extensive summary detailing the findings from the second monitoring exercise of its pan-European responsible advertising code. This evaluation, conducted...
Marketing & Sponsorships
January 28, 2025
Top Marketing Strategies for iGaming Success
They consider the iGaming industry in Malta and Europe to be highly competitive, and she notes that marketers must stay ahead of the curve. He specializes in identifying effective marketing...
iGaming News
June 28, 2024
The Importance of iGaming Blogging
Over the years, the #iGaming industry has seen significant growth, with more players participating in #onlinegambling than ever before. In a competitive industry like this, quality content has become the...
iGaming News
April 23, 2024
Affiliate Marketing in European iGaming
iGaming companies in Europe heavily rely on Affiliate Marketing to drive traffic and acquire new customers. This powerful marketing strategy involves partnering with individuals or companies (affiliates) who promote the...
iGaming News
March 20, 2024
Swift Strategies for iGaming Affiliates
Affiliates in the iGaming industry are constantly on the lookout for new strategies to stay ahead of the competition and maximize their earnings. With the rapid growth of online gambling,...
iGaming News
May 21, 2023
Predictions and Trends for SEO in iGaming Industry
The iGaming industry is rapidly evolving, and keeping up with the latest trends and SEO strategies is essential for businesses to stay competitive. In this article, we will discuss the...
Business News
April 1, 2017
4 Local Business Marketing Tactics to Gain and Keep Customers
Every business organization wants to be successful. Investing in the local business marketing strategies is essential to for the success. However, most of the small business organizations cannot afford to...
Business News
March 8, 2017
AFFІLІАTЕ MАRKЕTІNG – THЕ PROS АND CONS
Affіlіаtе mаrkеtіng differs frоm оthеr оnlіnе advertising vеnturеѕ bесаuѕе іt hіghlу relies upon the 'рау-fоr-реrfоrmаnсе' concept. Thе аffіlіаtе оnlу еаrnѕ a commission оr a portion when thе online vіѕіtоr dоеѕ...