Sporting Risk has expanded its Bet Builder Suite with the introduction of FlexBuilder and Same Game Pick ’Em, two products designed to provide sportsbook operators with additional ways to present player-focused betting markets. The company specialises in sports analytics, predictive modelling, pricing and betting content for gaming and media businesses. Its current product portfolio includes player proposition pricing, content solutions, in-play betting prompts and data provision....
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Sports Betting
July 20, 2026
Sporting Risk launches SureSub player prop markets via Sportradar feed
Sporting Risk has introduced SureSub, a new addition to its Promotional Markets portfolio that is designed to enhance the player prop betting experience for sportsbook operators and their customers. The...
Sports Betting
July 13, 2026
Sporting Risk expands Betfred betting markets
Sporting Risk has announced a new partnership with Betfred in a move that expands the operator's football betting portfolio through advanced player focused markets and analytics. The collaboration introduces a...
Sports Betting
June 30, 2026
Sporting Risk expands Entain BetBuilder rollout
Sporting Risk will deploy its BetBuilder Suite across selected Entain brands in the Nordics and Central Europe, including Optibet, Klondaika, Laimz and Bwin.
Sports Betting
April 1, 2026
Sporting Risk expands soccer analytics deal with Sportradar
Sporting Risk, a sports analytics company known for its predictive modeling capabilities, has confirmed the extension of its soccer distribution agreement with Sportradar Group AG. The renewed partnership reflects a...
Sports Betting
March 25, 2026
Sporting Risk expands product suite with Mega Builder and 5 for 25
Sporting Risk, a sports analytics company known for its predictive models and pricing solutions, has announced the launch of two new betting products, Mega Builder and 5 for 25. The...
Companies & People, iGaming News
October 28, 2025
Sporting Risk appoints Joe Adair as Senior Sales Manager
Sporting Risk, a data-driven sports betting technology company, has appointed Joe Adair as its new Senior Sales Manager, in a move designed to support the firm’s ambitious global expansion and...
Companies & People, iGaming News
February 4, 2025
Sporting Risk Elevates In-Play Soccer Betting
Sporting Risk, a leading expert in betting analytics, forecasting, and sports data, has recently made significant strides in enhancing its in-play soccer betting offering. The company has introduced eight new...
Business News, iGaming News
August 6, 2024
Sporting Risk & Amelco Enhanced Sports Betting
In a major advancement within the #sportsbetting industry, @SportingRisk, a leader in #betting, forecasting, and analytics, has unveiled a new content agreement with @Amelco, a leading provider of sports betting...