
As the new Premier League season approaches, the online sportsbook operator SBK has taken an innovative step in sports betting marketing. Partnering with the creative agency The Tenth Man, SBK has launched a bold new campaign titled “Betting without the Bullshit”. What makes this initiative stand out in the crowded betting industry is that it has been conceived, designed, and produced entirely with the use of artificial intelligence tools....
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Companies & People, iGaming News
July 16, 2025
Andrés Iniesta Joins MelBet as Global Brand Ambassador
In a calculated and ambitious move to enhance its international visibility and customer engagement strategy, the online betting operator MelBet has officially signed Andrés Iniesta, the legendary Spanish footballer and...

















