The French gambling regulator, L’Autorité Nationale des Jeux (ANJ), has introduced unprecedented measures to control operators’ promotional spending in 2026. This marks the first time the regulator has explicitly instructed licensed gambling operators not to exceed their declared marketing budgets and to "strictly limit" the reallocation of funds between budget items. The move comes in response to what ANJ described as the "aggressive" promotional strategies submitted by operators for the upcoming year....

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