For casino operators considering expansion into sports betting, the decision can appear more complicated than it needs to be. Concerns about technology, operational requirements, margins and return on investment can all influence whether a sportsbook becomes part of a wider product strategy. Altenar argues that several established assumptions deserve closer examination....
Continue Reading
Sports Betting
July 27, 2026
Digitain expands sportsbook with Pythia Sports and Racing1 integration
Horse and greyhound racing will soon become available across the Digitain operator network following a new partnership with Pythia Sports and Racing1. The agreement marks another step in Digitain's sportsbook...
Partnerships & Expansion
June 25, 2026
EveryMatrix expands Betsson partnership with Fantasma Games
Betsson brands will gain access to EveryMatrix’s casino library, beginning with exclusive Fantasma Games content across licensed markets.
Sports Betting
June 2, 2026
Atlaslive integrates Altenar sportsbook to strengthen LATAM growth
Atlaslive has announced the integration of Altenar’s fully managed sportsbook solution into its growing platform ecosystem, a move designed to provide operators across Latin America with greater flexibility in how...
Sports Betting
May 21, 2026
BETBY and Vibra Gaming expand Latin America sportsbook strategy
BETBY has announced a new strategic partnership with Vibra Gaming as both companies continue expanding their presence across the Latin American online gaming market. The agreement is expected to provide...
Markets & Jurisdictions
April 28, 2026
EveryMatrix launches Betsson Africa platform in Cameroon market
EveryMatrix has officially launched its platform technology with Betsson Group through its regional brand Betsson Africa in Cameroon, marking a significant development in the expansion of regulated iGaming services across...
Sports Betting
March 3, 2026
MioMedia launches Golisimo, a sports‑first iGaming platform
MioMedia has officially introduced Golisimo, a sports-first iGaming platform developed to combine sports betting and casino entertainment within a unified digital environment. The launch represents a strategic step in the...
Partnerships & Expansion
February 19, 2026
Zenith and Oddsgate expand reach with OneAPI aggregator deal
Zenith has entered into a new strategic agreement with Oddsgate that will see the integration of its proprietary OneAPI aggregation platform into Oddsgate’s iGaming and sportsbook ecosystem. The arrangement provides...
Partnerships & Expansion
January 16, 2026
WSF Odds expands football markets with Fortuna Entertainment Group
WSF Odds, a business to business supplier that specialises in football performance betting markets, has entered into a strategic commercial partnership with Fortuna Entertainment Group, a well established betting and...
Partnerships & Expansion
November 14, 2025
GinjaBet launches QTech Games casino content in Nigeria
Nigerian operator GinjaBet has officially launched an extensive suite of casino games through its integration with QTech Games, a leading aggregator for emerging gaming markets across Africa. This partnership marks...
Business News, iGaming News
August 14, 2025
Hub88 rolls out Pick’em88 with Odds88 sports data
Global iGaming aggregator Hub88 has officially introduced Pick’em88, its first-ever Pick’Em sports betting product, in partnership with data provider Odds88. The newly developed format is designed to deliver fast, intuitive,...
iGaming News
May 15, 2025
Lynon unveils new iGaming solution for operators
Lynon, a rising name in the B2B iGaming technology sector, has unveiled its most ambitious commercial solution to date — The Ultimate Pack. This new offering is tailored to meet...
Business News, iGaming News
May 13, 2025
BETBY and Elantil enhance global sportsbook access
BETBY, a prominent name in sportsbook technology and solutions, has entered into a strategic long-term collaboration with Elantil, a cutting-edge B2B platform for iGaming. Elantil operates as a comprehensive marketplace...
Companies & People, iGaming News
May 13, 2025
GR8 Tech unveils ULTIM8 Sportsbook iFrame guide
GR8 Tech, a forward-thinking technology provider in the online betting industry, has released an in-depth five-step onboarding guide for its ULTIM8 Sportsbook iFrame—a move that aims to demystify one of...
Business News, iGaming News
March 19, 2025
Turbo Stars Enhances Betting with Odds88 Integration
To redefine sports betting experiences, Odds88, a premier sports aggregation platform, has forged a strategic partnership with Turbo Stars, an innovative iGaming solutions provider. This alliance is designed to integrate...
Business News, iGaming News
February 4, 2025
LeoVegas enhances sportsbook with OddsMatrix tech
LeoVegas Group, a distinguished name in the iGaming industry, has announced a significant strategic partnership with OddsMatrix, the sportsbook and odds feed division of EveryMatrix. This collaboration represents a crucial...
Business News, iGaming News
January 22, 2025
Delasport Integrates Sportsbook with OMEGA Systems
In the world of iGaming, partnerships play a pivotal role in ensuring companies stay ahead of the curve. A key development in this space is Delasport’s recent collaboration with OMEGA...