Betsson Sport has entered into a strategic partnership with SSC Bari, marking a notable development in the evolving connection between digital sports entertainment and traditional football. The collaboration, centered around a prominent shirt sponsorship for the 2025/2026 season, was officially introduced during a public event held in the city of Bari. The occasion featured the unveiling of SSC Bari’s new home kit, an event attended by local media and enthusiastic supporters, signifying the beginning of a new chapter for both the club and its newly aligned sponsor....

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