Sweden’s licensed gambling market continued to expand in the second quarter of 2026, with total gambling turnover reaching approximately SEK7.38 billion. According to figures published by Spelinspektionen, the Swedish Gambling Authority, the result represented a 5.1% increase compared with the same quarter in 2025. The regulator defines turnover as players’ stakes minus winnings paid out, meaning the figure reflects net turnover rather than the total value of bets placed....
Continue Reading
Marketing & Sponsorships
June 1, 2026
BetMGM names Peter Forsberg as Swedish ambassador for market growth
BetMGM has announced the appointment of Swedish ice hockey legend Peter Forsberg as its new brand ambassador for the Swedish market, marking a significant step in the operator’s efforts to...
Markets & Jurisdictions
April 15, 2026
LeoVegas Group expands GoGoCasino with Tiger sportsbook in Sweden
LeoVegas Group has taken a significant step in its domestic growth strategy by introducing sports betting functionality to its established brand GoGoCasino. The development follows regulatory approval granted by Spelinspektionen,...
Market Analysis
April 10, 2026
Sweden Gambling Channelisation Improves but Illegal Market Persists
The Swedish horseracing betting operator AB Trav och Galopp has indicated that gradual progress is being made in the country’s ongoing effort to curb unlicensed gambling activity. In its latest...
Markets & Jurisdictions
February 24, 2026
Sweden licensed gambling market shows steady digital growth in 2025
Sweden’s licensed gambling market recorded measured expansion in 2025, with total turnover reaching approximately €2.5 billion. The latest figures, released by Spelinspektionen, indicate a 1.3 percent increase compared to the...
Business & Finance
February 17, 2026
Svenska Spel reports 2025 revenue growth and higher profit
Svenska Spel has reported a year of measured financial growth for the 12 months ending 31 December 2025, despite completing its withdrawal from the land based casino market. The state...
iGaming News, Laws
March 14, 2025
Spelinspektionen Blocks GGbet for Violating Regulations
Sweden’s gambling authority, Spelinspektionen, has issued an official prohibition against GG.bet, barring the operator from providing its services within the country. The regulatory body determined that the gambling brand was...
iGaming News, Laws
March 14, 2025
ATG Reports Rise in Unlicensed Gambling in Sweden
A new quarterly report by ATG (AB Trav och Galopp) has once again brought to light the troubling persistence of unlicensed gambling in Sweden. Despite efforts to regulate the market,...