FIRST.bet has unveiled UltraCup, a new sportsbook engagement platform designed specifically for the FIFA World Cup. The company describes the product as a comprehensive tournament-focused solution that enables operators to provide football fans with a centralized destination for following and wagering on every stage of the competition....
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iGaming News
May 20, 2026
Altenar launches World Cup Lobby to enhance sportsbook engagement
Altenar has introduced a new World Cup Lobby aimed at helping sportsbook operators deliver a more streamlined and engaging betting experience during one of the most watched sporting events in...