Kindred Group has officially launched its proprietary sports betting platform, the Kindred Sportsbook Platform (KSP), in Estonia, marking a significant milestone in its efforts to control more of its sports betting product offerings and reduce reliance on external suppliers. This move into the regulated Estonian market is a key part of Kindred’s broader strategy to develop innovative, in-house solutions that will allow them to maintain end-to-end control over the user experience. The platform promises to deliver tailored sports betting experiences with cutting-edge features that aim to cater specifically to local audiences while......

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