Twitter rolls out carousel ads
Are you an advertiser looking for a new way to display your products on Twitter? Well, you’re in luck because Twitter has recently rolled out its new Carousel Ads format! This new ad format allows marketers to showcase 2-6 swipeable images or videos. In this article, we’ll delve into the details of Twitter’s new ad format and explore how advertisers can use it to their advantage.
What are Carousel Ads?
Carousel Ads are a new ad format on Twitter that allow marketers to showcase multiple images or videos in one post. Users can swipe through the carousel to view each image or video individually. This format is perfect for advertisers who want to show off their products in multiple ways or showcase different aspects of their brand.
How do Carousel Ads work?
Creating Carousel Ads on Twitter is simple and easy. Advertisers can create them via Tweet Composer in Ads Manager or via the Ads API using creative specifications similar to other image and video formats. Once the ad is created, it can be promoted or used organically.
What are the benefits of using Carousel Ads?
Carousel Ads offer several benefits for advertisers. Firstly, they provide an edge-to-edge design, which makes it easier for users to view the images or videos. Secondly, they offer 3rd party measurement reporting, which enables advertisers to measure the effectiveness of their ads. Thirdly, Carousel Ads have accessibility support, which ensures that all users can view the ads regardless of their ability. Finally, the new reporting features, such as swipes within the Carousel and breakdowns to measure individual Carousel card performance, provide advertisers with greater insights into how their ads are performing. You can check out Twitter’s new Carousel Ad Format here.
How can advertisers use Carousel Ads?
There are many ways that advertisers can use Carousel Ads. For example, they can showcase different product variations or demonstrate how their products can be used in different ways. They can also use Carousel Ads to tell a story or showcase different aspects of their brand.
How effective are Carousel Ads?
Carousel Ads have proven to be very effective for advertisers. According to Twitter, Carousel Ads have a 15% higher click-through rate than single-image ads. This is because Carousel Ads provide users with a more immersive experience and allow them to interact with the ad in a more meaningful way. If you wish to learn more about Carousel Ads, visit this page!
What are the best practices for creating Carousel Ads?
To create effective Carousel Ads, advertisers should keep the following best practices in mind:
- Use high-quality images or videos
- Use a consistent theme throughout the carousel
- Use clear and concise messaging
- Use a call-to-action that encourages users to engage with the ad
- Test different variations of the ad to see what works best
Conclusion
Twitter’s new Carousel Ads format is a great way for advertisers to showcase their products and reach a wider audience. With its edge-to-edge design, accessibility support, and new reporting features, Carousel Ads provide advertisers with greater insights into how their ads are performing. So, if you’re an advertiser looking for a new way to promote your products on Twitter, be sure to check out Carousel Ads!
FAQs
What are Carousel Ads on Twitter?
Carousel Ads on Twitter are a new ad format that allows marketers to showcase multiple images or videos in one post.
How do I create Carousel Ads on Twitter?
You can create Carousel Ads on Twitter via Tweet Composer in Ads Manager or via the Ads API using creative specifications similar to other image and video formats.
What are the benefits of using Carousel Ads on Twitter?
Carousel Ads on Twitter offer several benefits for advertisers, such as an edge-to-edge design, 3rd party measurement reporting, accessibility support, and new reporting features.
How effective are Carousel Ads on Twitter?
According to Twitter, Carousel Ads have a 15% higher click-through rate than single-image ads. This makes Carousel Ads a highly effective way for advertisers to reach a wider audience and promote their products in a more engaging and immersive way.
What are some best practices for creating Carousel Ads on Twitter?
Some best practices for creating effective Carousel Ads on Twitter include using high-quality images or videos, maintaining a consistent theme throughout the carousel, using clear and concise messaging, using a call-to-action that encourages engagement, and testing different variations of the ad to see what works best.
Esther
I am a professional writer with 8 years of experience in this field and I can provide you with the best-written content you can find. Education B.A. - English, George Washington University, United States, Graduated 2011.
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