Winpot extends Miroslava Montemayor partnership for another year in Mexico

Winpot has extended its brand ambassador agreement with Miroslava Montemayor for another year, continuing a marketing relationship that has positioned the Mexican sports broadcaster prominently alongside the operator's casino and sportsbook activities. The renewed agreement keeps Montemayor involved in Winpot's promotional activity in Mexico following the first year of the partnership.

The original collaboration began in summer 2025. During the initial term, Miroslava Montemayor featured in Winpot television advertising and supported the brand through social media activity and promotional campaigns. The extension indicates that both sides intend to continue developing the relationship rather than treat the initial campaign as a one-year engagement.

Winpot extends ambassador partnership

The decision to continue working with Miroslava Montemayor comes as Winpot maintains its focus on the Mexican online betting and casino market. For an operator competing for attention in a market where sports play an important role in consumer culture, working with a recognised sports broadcaster provides a direct connection to an established audience.

Winpot's renewed agreement does not change the core nature of the relationship. Montemayor will continue serving as a brand ambassador while the operator uses marketing campaigns and media activity to present its online casino and sportsbook offering to customers in Mexico.

The company has previously described the partnership as an important part of its wider promotional plans. Its public communications have also highlighted the broadcaster's role in helping the brand reach sports-oriented audiences through television and digital channels.

The renewed arrangement therefore gives Winpot an opportunity to build on existing campaign recognition while continuing to develop its presence in the Mexican iGaming sector.

Miroslava Montemayor's broadcasting profile

Miroslava Montemayor has established a career in Mexican sports media and is currently associated with TNT Sports Mexico. Her broadcasting work includes coverage connected with major football competitions, including the UEFA Champions League and Premier League.

Her professional background also includes a period at ESPN. During that stage of her career, she presented Spanish-language sports programming and worked on NFL coverage. Her experience across football and American football has helped establish her as a familiar television presence among sports audiences in Mexico.

That profile is particularly relevant to Winpot's positioning because sports betting forms part of the operator's wider online offering. A partnership with a broadcaster whose professional identity is closely linked to sports can provide marketing continuity between the media environment and the betting products promoted by the operator.

The agreement should not be interpreted as an endorsement of any particular betting outcome. Rather, Montemayor's role is connected to Winpot's commercial and advertising activity as a brand ambassador.

Winpot's online offering in Mexico

Winpot operates an online casino and sportsbook presence in Mexico through technology provided by Wiztech. The platform supports a range of gaming products and sports betting services designed for the Mexican market.

The operator's offering includes slot games, live dealer content, instant win products and sports betting. Winpot also promotes payment options suited to Mexican customers, with its website currently displaying methods including Visa, SPEI, OXXO, Mercado Pago and AstroPay.

Wiztech's role is relevant to the broader development of Winpot's digital operation. The technology provider describes its platform as supporting casino, sportsbook, aggregation and payment capabilities for regulated markets. Winpot's own website identifies Wiztech Group as the technology behind its online experience.

This technology relationship forms part of the operational foundation behind the marketing activity associated with Miroslava Montemayor. While the ambassador partnership is primarily promotional, the online platform remains central to how customers interact with the Winpot brand.

What the renewal means for Winpot

The extension allows Winpot to retain continuity in its marketing strategy. Instead of replacing a familiar ambassador after an initial campaign cycle, the company can continue using an established public profile while developing additional promotional activity around the partnership.

Yoni Sidi, CEO at Winpot, said: “Signing Miroslava last year was one of the best calls we have made as a brand and the reaction from players told us that very quickly.

“Sports fans in Mexico trust her and that trust carries across to the brands she puts her name to. Keeping her with us for another year means we can build on what we started rather than go back to the beginning.”

The comments describe the renewal from the company's perspective and underline the value it places on continuity. They also show how Winpot views the broadcaster's existing connection with Mexican sports audiences as part of its marketing strategy.

For the operator, another year provides additional time to use the partnership across television, social media and other promotional formats. It may also allow existing creative concepts to be developed further rather than requiring the company to establish a new ambassador relationship from scratch.

Montemayor continues with Winpot

Miroslava Montemayor has also confirmed her intention to continue the collaboration. In her statement, she referred to the first year of the partnership and indicated that she was comfortable extending the relationship.

Miroslava Montemayor, sports broadcaster and Winpot brand ambassador, added: “The first year went by in a flash and I have enjoyed all of it, from the filming days through to the messages I get from fans when the ads are on air.

“Winpot has looked after me from the start and I like what the brand gives Mexican bettors, so signing on for another year was an easy decision. There is a lot more to come and I am ready to get going.”

The statement reflects her continued involvement in the brand's advertising activity while also making clear that the partnership remains focused on promotional work.

From a communications perspective, retaining the same ambassador can also provide consistency for audiences who encountered the original campaign. Continued exposure may help the brand maintain recognition across different marketing channels during the next phase of the agreement.

Compliance remains important in Mexican betting

The continuation of any gambling-related marketing relationship takes place within a regulated environment. Mexico's Dirección General de Juegos y Sorteos is responsible for authorising, controlling and supervising activities involving games with betting and lotteries under the applicable federal framework.

Winpot's own terms and conditions state that its online domain is operated by Winpot Online América S.A. de C.V. through the relevant Mexican corporate and permitting structure. The operator also states that access to its online services is restricted to users who meet its applicable requirements and that gambling is intended for adults.

Advertising partnerships in the betting sector therefore sit alongside broader obligations concerning responsible gambling, age restrictions and applicable marketing rules. For operators, maintaining clarity around the nature of promotional relationships is an important element of communicating responsibly with customers.

The presence of a public sports personality in advertising does not alter those underlying obligations. The commercial purpose of the ambassador agreement remains the promotion of the Winpot brand and its services within the market in which the operator conducts its business.

Outlook for the renewed partnership

The next year of the agreement gives Winpot and Miroslava Montemayor an opportunity to extend a collaboration that began in 2025. The operator can continue building campaigns around a recognisable sports media figure while Montemayor remains involved in promotional activity connected to the brand.

For Winpot, the renewal also fits into a broader strategy that has included investment in technology, local payment options and marketing initiatives designed for Mexican customers. The continued use of a locally recognised broadcaster reinforces that market-specific approach.

The development is therefore less about introducing a new face to the brand and more about maintaining consistency while expanding an existing commercial relationship. As Winpot continues operating its online casino and sportsbook in Mexico, the renewed partnership provides another channel through which the company can communicate with sports-focused audiences.

Conclusion

Winpot's decision to extend its partnership with Miroslava Montemayor for another year represents a continuation of an established marketing strategy in Mexico. The relationship began in summer 2025 and has since included television advertising, social media activity and promotional campaigns featuring the sports broadcaster.

Montemayor's continuing presence gives Winpot a familiar figure through which it can communicate with Mexican sports audiences while maintaining consistency across future campaigns. Her background in sports broadcasting and her current work with TNT Sports Mexico make the partnership closely aligned with an operator whose digital offering includes both casino products and sports betting.

At the same time, the renewal remains a commercial arrangement and should be viewed within the regulatory framework applicable to gambling services and advertising in Mexico. The next year will provide Winpot with further scope to develop its marketing activity while retaining a partnership that the company says has delivered a positive response during its first term.

Overall, the extension signals that Winpot intends to build on the existing momentum around Miroslava Montemayor rather than pursue a change in ambassador strategy. For the Mexican-facing operator, that continuity could remain a useful component of its broader efforts to strengthen brand recognition in the country's competitive online gaming environment.

FAQs

Who is Miroslava Montemayor?
Miroslava Montemayor is a Mexican sports broadcaster and television personality who has worked across major sports media platforms. She is associated with TNT Sports Mexico and has previously worked with ESPN.

What is Miroslava Montemayor's role at Winpot?
Miroslava Montemayor serves as a Winpot brand ambassador. Her activities have included appearing in television advertising, social media content and promotional campaigns for the operator.

How long has Winpot worked with Miroslava Montemayor?
The original Winpot and Miroslava Montemayor partnership began in summer 2025. The company has now extended the agreement for a further year.

What sports does Miroslava Montemayor cover?
Her broadcasting work includes football coverage, including UEFA Champions League and Premier League programming for TNT Sports Mexico. She has also worked on NFL-related programming during her career.

What products does Winpot offer in Mexico?
Winpot offers online casino and sportsbook services in Mexico. Its product range includes slots, live dealer games, instant win products and sports betting.

Which technology provider powers Winpot's online platform?
Winpot's website identifies Wiztech Group as the technology provider behind its online experience. Wiztech provides casino, sportsbook and related iGaming technology.

Does Winpot operate only online?
Winpot has a wider Mexican gaming presence that includes retail casino operations in addition to its online casino and sportsbook activities. Its online platform is available through winpot.mx.

Is Miroslava Montemayor involved in Winpot's sportsbook operations?
Her role is promotional rather than operational. As a brand ambassador, she supports Winpot's marketing activity and does not operate or manage its sportsbook services.

Why is the partnership relevant to the Mexican market?
The partnership connects Winpot's Mexican-facing brand with a broadcaster known for sports media. This gives the operator a locally recognisable figure for campaigns aimed at sports and betting audiences.

What are the responsible gambling considerations?
Gambling operators must comply with applicable legal and regulatory requirements. Winpot states on its website that its services are for adults and encourages customers to gamble responsibly.