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Your Google Business Profile May Require Additional Verification!

Your google business profile may require additional verification!
by
April 3, 2022
in OFF-PAGE SEO
255

If you own a business, having a Google Business Profile is essential for building a strong online presence. However, the recently updated Google Business Profile Help document states that you may now have to verify your Google Business Profile through “more than one method”. This means that the standard verification process may not be enough anymore, and you may need to take additional steps to ensure that your profile is authentic and trustworthy. In this article, we’ll explore the reasons behind this update and what you can do to verify your Google Business Profile.

Why Did Google Roll Out This Update?

Google has been trying to tackle one of the persisting problems on its platform – fake locations on Google Maps. Unfortunately, fake locations have been a significant issue for both businesses and consumers. Some businesses try to manipulate their location on the map to get more traffic, while others create fake listings to harm their competitors.

To combat this problem, Google has been pushing for video verification, among other methods, to ensure that businesses are legitimate and located where they claim to be. By requiring additional verification, Google hopes to create a more trustworthy platform for businesses and users.

Here’s a look at exactly what the updated document says.

google additional verification

How Can You Verify Your Google Business Profile?

There are several ways to verify your Google Business Profile, including:

Standard Verification

The standard verification process involves receiving a postcard from Google with a verification code. You’ll then need to enter this code in your Google Business Profile to verify your location.

Phone Verification

Phone verification is available for some businesses, and it involves receiving a code via text message or automated phone call. You’ll need to enter this code in your Google Business Profile to verify your location.

Email Verification

Email verification is available for some businesses, and it involves receiving a code via email. You’ll need to enter this code in your Google Business Profile to verify your location.

Video Verification

Video verification is currently available in select markets and involves a Google specialist verifying your business location through a live video call. During the call, the specialist will ask you to show them around your business location to ensure that it matches the information in your Google Business Profile.

How to Get Your Business Verified on Google

To get your business verified on Google, you’ll need to follow these steps:

  1. Go to Google My Business and sign in to your account.
  2. If you have multiple locations, select the location you want to verify.
  3. Click on “Verify now” or “Verify location” and choose your preferred verification method.
  4. Follow the prompts to complete the verification process.

You may need to provide additional information, such as photos or documents, to verify your location.

Final Takeaway

There’s really no way you can build a strong online presence without getting your business verified on the search engine giant. By taking the necessary steps to verify your Google Business Profile, you can create a more trustworthy platform for your business and your customers. If you need more information on Google Business Profile verification and all the options available to you, check out Google’s Help Center.

FAQs

  1. Why do I need to verify my Google Business Profile?
    Verifying your Google Business Profile ensures that your business is legitimate and located where you claim to be, which creates a more trustworthy platform for your business and your customers.
  1. What are the different verification methods available for Google Business Profile?
    The different verification methods available for Google Business Profile include standard verification, phone verification, email verification, and video verification.
  1. What is video verification?
    Video verification is a new verification method currently available in select markets. It involves a Google specialist verifying your business location through a live video call.
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I am a PHP and WordPress web developer with over 5 years of experience in web development. I specialize in creating responsive websites for my clients. My expertise lies in various web languages including HTML, HTML5, XHTML, Bootstrap, CSS, CSS3, AJAX, JavaScript, jQuery, PHP, and SQL. In addition to my web development skills, I also have CMS skills with WordPress and can convert PSD files to HTML.

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