BETER appoints Matias Tapia Gomez to lead LatAm growth

BETER, the award-winning provider of live streams, real-time data and betting odds for esports and sports content, has reinforced its commitment to the Latin American market with the appointment of Matias Tapia Gomez as LatAm Business Development Manager. This strategic move underlines BETER’s ambition to expand its footprint across a region that has shown increasing demand for fast-paced sports and esports content.

Expanding BETER’s Presence in Latin America

In his new role, Matias Tapia Gomez will spearhead BETER’s business development efforts in Latin America, focusing on forming partnerships with regional operators and aggregators. Based in Argentina, he will not only pursue new opportunities but also manage existing relationships to ensure that partners leverage the full potential of BETER’s next-generation content offerings.

Latin America represents a dynamic and fast-growing market in the iGaming sector and BETER’s local approach aims to provide operators with content specifically tailored to regional preferences. By having a dedicated business development manager on the ground, the company ensures a closer alignment with the needs of operators and players across the continent.

Matias Tapia Gomez’s Extensive Experience

Matias Tapia Gomez brings more than 20 years of business development experience to BETER. For the past eight years, he has concentrated on the iGaming industry, gaining significant expertise in Latin American markets. His prior roles at companies such as Stats Perform, Altenar and LSports were marked by his ability to expand business operations, forge strategic partnerships and drive revenue growth.

This background positions Matias as a key figure in BETER’s growth strategy. His understanding of the local market dynamics, regulatory landscape and operator requirements will be instrumental in navigating the complexities of the region while ensuring BETER remains a trusted provider of high-quality sports and esports content.

Regulatory Compliance and Market Readiness

BETER’s expansion into Latin America is supported by its regulatory compliance in key jurisdictions. The company holds necessary approvals to operate in countries such as Peru and Argentina, including the City of Buenos Aires. These licenses allow BETER to work directly with licensed operators, ensuring that content offerings meet local legal requirements while catering to the preferences of players in the region.

The company’s regulatory standing not only reinforces its credibility but also enables operators to integrate its fast-betting and real-time content securely and efficiently. As a result, BETER can deliver tailored experiences that enhance player engagement and satisfaction.

Chuck Robinson Comments on Strategic Expansion

Chuck Robinson, Chief Revenue Officer at BETER, emphasized the significance of the Latin American market:

“Latin America is a fast-moving market and one that has become incredibly important for BETER with our products already live with big-name operators in Argentina, Peru, Brazil and beyond.

We have bold and ambitious plans for the region, as our products are in increasing demand there and Matias’ appointment as LatAm Business Development Manager will be a further catalyst for growth in the market and a significant step towards achieving the goals we have set.

I’d like to officially welcome Matias to BETER and look forward to him contributing to our continued success in Latin America as the market evolves and grows at pace.”

Robinson’s comments underscore BETER’s strategic focus on Latin America, a region characterized by its passionate sports fan base, growing digital adoption and a rapidly expanding esports ecosystem.

Matias Tapia Gomez’s Vision for the Region

On his appointment, Matias Tapia Gomez remarked:

“Fast-betting content is a must-have for operators targeting the Latin American market and BETER is the go-to provider of this content.

Our sports and esports offerings perform incredibly well with operators across the region, as they deliver the experiences players are seeking.

As LatAm Business Development Manager, I look forward to making more operators aware of BETER’s award-winning offering and helping them to enhance their proposition to players with content that’s proven to deliver for sportsbooks worldwide.”

His statement reflects BETER’s strategic emphasis on fast-paced betting experiences and its commitment to delivering content that is both engaging and commercially effective for operators.

The Importance of Fast-Betting Content

Fast-betting content has become an essential component of modern sportsbooks. Players increasingly seek immediate, high-intensity betting experiences during live events rather than traditional pre-match markets. BETER’s content, which integrates live streaming with real-time odds, provides operators with the tools to meet these expectations while maximizing player engagement.

By delivering esports and traditional sports content with quick odds updates, BETER allows operators to offer a more interactive and dynamic betting experience. This approach has been particularly effective in Latin America, where mobile betting adoption is rising and players demand engaging live betting options.

Strengthening Operator Partnerships

One of Matias Tapia Gomez’s key responsibilities will be cultivating and expanding relationships with existing and new operator partners. BETER’s model is designed to ensure that its clients benefit from tailored support, content customization and seamless integration. By closely managing these partnerships, Matias aims to facilitate operator growth while ensuring a superior experience for end-users.

Operators in Latin America face unique challenges, including regulatory compliance, varying levels of technology infrastructure and diverse player preferences. BETER’s regional strategy addresses these challenges by offering solutions that are adaptable, compliant and scalable.

A Strategic Approach to Latin American Growth

BETER’s decision to appoint a dedicated LatAm Business Development Manager reflects the company’s recognition of the region’s potential. Latin America presents a combination of passionate sports fans, expanding internet penetration and an emerging esports community. This environment offers fertile ground for BETER’s innovative content solutions.

The appointment also signals BETER’s intention to maintain a long-term commitment to the region, supporting operators with technology, insights and content that can help them succeed in a competitive market.

Future Outlook for BETER in Latin America

With Matias Tapia Gomez at the helm of its Latin American business development efforts, BETER is well-positioned to accelerate growth in the region. The company plans to deepen its engagement with key markets such as Argentina, Peru, Brazil and other countries where licensed operators are seeking high-quality sports and esports content.

As operators increasingly recognize the importance of fast-betting experiences, BETER’s award-winning offerings are expected to play a pivotal role in shaping the future of the Latin American sportsbook landscape.

Conclusion

BETER’s appointment of Matias Tapia Gomez as LatAm Business Development Manager represents more than a strategic hire; it signals a decisive commitment to shaping the future of sports and esports betting in Latin America. By combining Matias’ deep regional expertise with BETER’s award-winning technology and real-time content offerings, the company is poised to deliver tailored solutions that meet the evolving demands of both operators and players.

The Latin American market presents unique opportunities and challenges—from diverse regulatory environments to rapidly expanding digital adoption and an enthusiastic, tech-savvy player base. Through Matias’ leadership, BETER is set to navigate these complexities while reinforcing its reputation as a trusted and innovative provider. Operators stand to benefit from enhanced content, faster integration and improved player engagement, while players can expect richer, more dynamic betting experiences.

Ultimately, this appointment strengthens BETER’s long-term vision for Latin America: a market where innovation, compliance and player-focused solutions converge to drive growth. As esports and sports betting continue to evolve across the region, BETER’s presence and proactive strategies, led by Matias Tapia Gomez, position the company to not only meet current market demands but also anticipate and shape the trends of tomorrow.

FAQs

What will be Matias Tapia Gomez’s main responsibilities at BETER?
He will lead business development across Latin America, forming new partnerships and managing existing operator relationships.

Why is Latin America important for BETER?
The region shows rapid growth in iGaming and esports betting, with high demand for fast-betting content.

What experience does Matias Tapia Gomez bring to BETER?
He has over 20 years of business development experience, including eight years in iGaming with companies like Stats Perform, Altenar and LSports.

How will BETER support operators in Latin America?
BETER provides tailored content, regulatory compliance and partnership support to ensure operators maximize engagement and revenue.

Which countries does BETER have regulatory approval to operate in?
BETER is approved to operate in Peru and Argentina, including the City of Buenos Aires.

What is fast-betting content and why is it important?
Fast-betting content offers live, dynamic betting experiences with real-time odds, meeting growing player demand in Latin America.

How will Matias Tapia Gomez contribute to BETER’s growth?
He will expand partnerships, increase market awareness of BETER’s offerings and ensure operators deliver engaging content to players.

Who commented on Matias Tapia Gomez’s appointment at BETER?
Chuck Robinson, Chief Revenue Officer at BETER, highlighted the strategic importance of the appointment for Latin American growth.

How does BETER tailor content for the Latin American market?
By offering locally relevant sports and esports content, integrating live streaming and complying with local regulatory requirements.

What is the expected impact of this appointment on BETER’s Latin American operations?
The appointment is expected to accelerate growth, enhance operator partnerships and strengthen BETER’s position as a leading content provider.