BetConstruct AI Appoints Industry Professional Lena Yasir as CEO

June 10, 2026

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BetConstruct AI Appoints Industry Professional Lena Yasir as Chief Executive Officer

“BetConstruct AI is a highly respected and successful company in the global iGaming industry, and I am proud to be joining the business at such an exciting time.” – Lena Yasir, newly appointed CEO of BetConstruct AI.

BetConstruct AI the leading global provider of award-winning iGaming technology and services, today announced the appointment of Lena Yasir as its new Chief Executive Officer.

Yasir brings 20 years of global iGaming expertise to BetConstruct, with a proven track record in B2B commercial strategy, international expansion, and scaling high-performing teams across regulated and emerging markets.

Before joining BetConstruct, Yasir held senior leadership roles at industry giants like Play’n GO, Evolution, and OnGame Network. Most recently, she served as Chief Commercial Officer at Pragmatic Play, where she played a central role in driving the company's global B2B growth.

Known for her direct leadership style and sharp understanding of operator needs, Yasir’s appointment marks an exciting new chapter for BetConstruct. In her new role, she will focus on accelerating global revenue, driving innovation, and strengthening partnerships across the iGaming ecosystem.

FAQs

What is the role of BetConstruct AI CEO Lena Yasir?
She serves as Chief Executive Officer, leading BetConstruct AI’s global strategy, operations and growth initiatives.

What experience does Lena Yasir bring to BetConstruct AI?
She brings around 20 years of iGaming industry experience with strong expertise in commercial strategy and international expansion.

Which companies did Lena Yasir work for before BetConstruct AI?
She held senior roles at Play’n GO, Evolution, OnGame Network and Pragmatic Play.

What will be her main focus as BetConstruct AI CEO?
Her focus includes global expansion, innovation in iGaming technology and strengthening strategic partnerships.

Why is her appointment significant for BetConstruct AI?
It marks a leadership shift aimed at accelerating growth and reinforcing the company’s position in the global iGaming market.

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