Pragmatic Play expands Rank Group partnership with Smart Studio tables

Pragmatic Play has expanded its relationship with Rank Group through the introduction of its Smart Studio live casino solution. The rollout adds branded live dealer tables to Rank’s content offering, covering Blackjack, Roulette, Auto Roulette and Auto Speed Roulette.

The announcement focuses on customisation as well as game selection. Through Smart Studio, Rank can adapt the visual presentation of participating tables with its own branding and promotional material, using green screen technology to create a more distinctive environment for customers.

Smart Studio brings operator branding to live casino tables

Smart Studio is designed to give operators greater control over how live casino content appears within their services. Participating brands can apply selected visual elements to create an environment that reflects their identity rather than relying on a uniform presentation.

Pragmatic Play’s published product information outlines options including bespoke backgrounds, branded table or podium elements and promotional content. Operators can use static banners, promotional videos where supported and animated logos. The supplier also identifies voice-over options that allow game announcements to be presented in different languages.

Green screen technology is central to the format described in the Rank announcement. It allows visual elements to be incorporated into the live table presentation without requiring the entire game format to be redesigned for each operator. This gives the brand scope to adapt the environment while retaining the underlying live dealer product.

Four live dealer formats join the offering

The rollout covers Blackjack, Roulette, Auto Roulette and Auto Speed Roulette. The mix gives Rank access to several familiar live casino categories through one branded studio solution.

Blackjack and roulette are established live dealer formats, while automated roulette variants offer a different presentation from a conventional dealer-led table. The announcement identifies the products included in the deployment but does not provide further technical details about table limits, game rules or the precise operating configuration.

The addition of table formats broadens the selection available to Rank, while Smart Studio concerns how those products can be presented. The announcement does not indicate that the underlying rules or mechanics have changed.

A further step in the Rank and Pragmatic Play relationship

The Smart Studio launch follows another collaboration involving Mecca Bingo. Pragmatic Play previously released Mecca Big Bass Double Dab as an exclusive title for the Rank-owned bingo brand.

The game extends the provider’s Big Bass series with a version developed for Mecca Bingo. Its official listing describes a 5×3 grid, Fisherman Wild symbols and a free spins feature. This release provides another example of the companies working together on content tailored to a Rank brand.

The two projects cover different areas of the gaming portfolio. Mecca Big Bass Double Dab was a bespoke slot release for one brand, while Smart Studio brings customisable live casino tables into the partnership. The latest deployment adds another product category to the companies’ existing work.

Representatives point to flexibility and product choice

Sharon McHugh, Director of Public Relations at Pragmatic Play, said the rollout represented another development in the companies’ working relationship. She said: “We are delighted to further our relationship with Rank with the launch of several Smart Studio tables encompassing some of our most popular live casino games. We have an exceptionally strong working relationship, so look forward to another exciting product launch together.”

Tom Orton, Director of Content and Payments at Rank Group, highlighted the combination of product capability and operator flexibility. He said: “Pragmatic Play's Smart Studio solution stands apart, giving us the perfect mix of exceptional product capability and flexibility. It adds a dynamic range of live dealer titles to our offering, while giving us the opportunity to deliver unique customisation to our products.”

A content update within a regulated market

Branded presentation is only one part of a live casino product. Operators must also consider the requirements that apply in the markets where they offer gambling services. In Great Britain, the UK Gambling Commission provides regulatory information and guidance for licensed gambling businesses and consumers. GamCare offers information and support for people affected by gambling-related harm.

The Smart Studio announcement does not describe any changes to Rank’s player protection arrangements or regulatory position. It is best understood as a content and presentation update, confirming the addition of four live dealer formats and a customisation system that can help Rank apply its branding to the tables.

Conclusion

Pragmatic Play’s Smart Studio rollout adds a new live casino element to its relationship with Rank Group. The inclusion of Blackjack, Roulette, Auto Roulette and Auto Speed Roulette gives the operator a broader selection of live dealer formats, while green screen technology offers scope to adapt the tables’ visual presentation.

The development follows the exclusive Mecca Big Bass Double Dab release and shows how the partnership spans different types of gaming content, from a branded slot title to configurable live casino tables. For Pragmatic Play, the launch provides another opportunity to deploy its customisation technology with an established operator. For Rank, it brings additional live dealer content alongside more control over how that content is presented.

Some operational details remain undisclosed, including the exact deployment across Rank’s brands and any future expansion of the table range. Nevertheless, the announcement marks a further step in the companies’ relationship, with product choice and presentation flexibility at its centre.

FAQs

What has Pragmatic Play launched with Rank Group?
Pragmatic Play has introduced its Smart Studio live casino solution for Rank Group, adding a selection of customised live dealer tables to the operator's content offering.

Which games are included in the Smart Studio rollout?
The rollout includes Blackjack, Roulette, Auto Roulette and Auto Speed Roulette.

What is Pragmatic Play Smart Studio?
Smart Studio is a live casino customisation solution that allows operators to adapt the visual presentation of selected games to reflect their branding and promotional requirements.

How does Smart Studio use green screen technology?
The technology supports customised visual environments, allowing operators to incorporate their branding and promotional elements into live casino table presentations.

Can Rank Group customise its live casino tables?
Yes. Smart Studio provides options for operator branding and promotional overlays, allowing Rank to tailor the visual presentation of the participating tables.

Does Smart Studio support promotional content?
Yes. Pragmatic Play identifies static banners, supported promotional videos and animated logos among the available customisation options.

What is Mecca Big Bass Double Dab?
Mecca Big Bass Double Dab is a Pragmatic Play slot developed exclusively for Rank Group's Mecca Bingo brand.

Who commented on the partnership expansion?
Sharon McHugh, Director of Public Relations at Pragmatic Play and Tom Orton, Director of Content and Payments at Rank Group, provided comments on the rollout.

Is Smart Studio available across all Rank Group brands?
The announcement confirms the deployment for Rank Group but does not provide a detailed breakdown of availability across individual brands or channels.

What does the latest launch mean for the partnership?
It extends the existing relationship into another content category, combining branded slot development with customised live casino products.