Imagine Live expands into Belgium and the Netherlands with a Gaming1 deal

Imagine Live has agreed a partnership with Gaming1 intended to bring its live casino portfolio to Belgium and the Netherlands. The agreement marks the supplier’s first operator arrangements in both markets, according to the announcement. The planned integration covers live dealer games and game show content, with any launch remaining subject to the requirements that apply in each country.

The companies have not announced a launch date or confirmed that the games are already available to players. Instead, they have stated that the scope and timing of the integration will be determined separately for each market. The agreement should therefore be understood as a planned commercial rollout rather than confirmation of a completed market launch.

A first operator agreement in two regulated markets

The partnership gives Imagine Live a route into two established European gambling jurisdictions through an operator with experience in regulated gaming. Gaming1 is expected to integrate the supplier’s content into its relevant local offerings. The companies have not disclosed the individual titles selected, the brands involved or the technical schedule.

Gaming1 describes itself as a technology platform provider, content supplier and casino operator. Its official overview states that its platform supports online casino and sports betting services and identifies responsible gaming as a priority. The partners have not published financial terms or exclusivity arrangements. The agreement is therefore best understood as a content integration partnership.

The arrangement also provides Gaming1 with an opportunity to broaden the content available through its local offerings. However, the announcement does not establish whether the integration will include every title in Imagine Live’s portfolio or whether the two countries will receive identical selections. Those details remain subject to further information from the companies.

Live dealer games and game show formats

The planned content range includes live dealer games and game show formats. Live dealer products are streamed from studio environments and hosted by dealers, while game show titles use a more entertainment-led presentation. Both categories form part of Imagine Live’s wider portfolio, but the partners have not named the individual games intended for the Belgian or Dutch catalogues.

The final selections may differ because the rollout is subject to local requirements. No launch windows, individual game names or player-facing features have been announced. Integration will also require platform configuration and technical checks, matters the companies have identified as central without providing further implementation details.

For Gaming1, the addition of another live casino supplier represents an opportunity to expand the range of content available through its services. For Imagine Live, the arrangement provides access to an established operator relationship in two markets where regulatory requirements influence how online gambling products can be distributed.

Regulation and player protection

Belgium and the Netherlands have separate gambling regulatory systems. In the Netherlands, the Kansspelautoriteit states that online gambling may be offered only by companies holding the relevant licence under the Dutch Gambling Act. The regulator also distinguishes between licensed operators and B2B suppliers, explaining that a software supplier does not itself need the operator’s online gambling licence when its customer is the licensed provider. This distinction is relevant to a partnership in which a supplier provides content for an operator’s service.

The Dutch government’s guidance on gambling regulation also outlines the licensing framework and its objectives, including consumer protection and measures against illegal gambling activities. These requirements form part of the broader environment in which operators must assess their services before making them available to customers.

Belgium’s Gaming Commission is responsible for licensing and oversight within the country’s gambling sector. Its responsibilities include granting licences and monitoring compliance with relevant legislation and player-protection requirements. A commercial agreement between two companies does not, by itself, confirm that a particular game or service has received all necessary approvals for release.

Both companies have stated that the integration will follow the specific requirements of the two jurisdictions. They have also highlighted player protection and regulatory compliance. Their announcement does not detail the safeguards, technical checks or approval steps that may apply to each product. Those matters will depend on the final implementation and the regulatory framework in each market.

Imagine Live’s studio network and portfolio

Imagine Live operates studios in Armenia, Romania and Spain. Its public company overview lists more than 200 live tables across classic games, original game shows and tailored environments. The supplier also identifies multilingual delivery and flexible studio solutions as parts of its offering. This production infrastructure provides the operational background for its continuing international expansion.

The company’s timeline states that its operations began in May 2022 under the Digitain Live Casino name, while the Imagine Live brand was introduced in June 2023. The Romanian studio opened in December 2024 and the Spain studio followed in January 2026. The partnership announcement also describes the portfolio as having expanded to 19 game types, although it does not provide a complete catalogue or identify which titles are planned for either country.

This development gives the supplier a broader production base from which to work with operators in different jurisdictions. However, the size of its overall operation should not be confused with the number of products that may eventually be made available in Belgium or the Netherlands. The final selection will depend on the integration arrangements and the requirements applicable to each market.

Comments from the companies

Nadiya Attard, Chief Commercial Officer at Imagine Live, described the agreement as an important step in the supplier’s development. She also highlighted the work invested in its portfolio and infrastructure as part of its international growth strategy.

“Securing our first operator launches in Belgium and the Netherlands with Gaming1 is an important achievement for us and shows how far we’ve come since launching in 2022.

“We’ve put a lot of work into developing our portfolio and building the infrastructure to support our international growth. Working with an established operator like Gaming1 gives us the opportunity to take that investment into new markets and we look forward to building a strong partnership together.”

Charlène Renier, Public Relations & External Communication Manager at Gaming1, said the collaboration reflected the group's approach to technical delivery and responsible entertainment. Her professional title is also confirmed in Gaming1’s official newsroom.

“Our collaboration with Imagine Live reflects Gaming1’s commitment to combining technical expertise with a responsible approach to entertainment.

“In both Belgium and the Netherlands, our approach to this partnership is guided by technical quality, regulatory compliance and player protection, with due regard for the specific requirements of each of these regulated markets.”

The comments from both executives emphasise the commercial and operational objectives of the agreement. Neither statement provides a confirmed launch timetable or further details about the individual games selected for distribution.

Launch timing remains unconfirmed

Neither company has announced a firm launch date. The next stage will involve agreeing on the scope of the integration for each market and completing the work required before any titles become available. No launch window, participating websites or public release date has been confirmed.

Further information may clarify product selection and implementation milestones. Until then, the partnership should be treated as a planned rollout subject to local requirements, not as evidence that Imagine Live’s portfolio has already launched in Belgium or the Netherlands.

Conclusion

The Gaming1 agreement gives Imagine Live a route into Belgium and the Netherlands through an established operator with experience in regulated gaming. It also creates an opportunity for Gaming1 to add another live casino portfolio to its local offerings. The practical significance of the deal will depend on the final product selection and completion of the market-specific requirements.

Imagine Live’s studio network and stated table capacity provide the operational background, while Gaming1 contributes platform and operator experience. Both companies have placed compliance, technical quality and player protection at the centre of their announcement without setting a launch date or confirming the final content scope.

The agreement is therefore an important development in Imagine Live’s international expansion, but its long-term significance will depend on the execution of the planned integration. The next meaningful milestone will be confirmation of the market-specific arrangements and the availability of the selected games. Until those details emerge, the partnership represents a new commercial opportunity rather than a completed launch in either country.

FAQs

What is the Imagine Live and Gaming1 partnership about?
The agreement concerns the planned integration of Imagine Live’s live casino portfolio into Gaming1’s local offerings in Belgium and the Netherlands.

Which countries are covered by the agreement?
The partnership covers Belgium and the Netherlands. Both markets will have separate implementation requirements.

What types of games are included?
The planned integration includes live dealer games and game show formats. The companies have not published a complete list of individual titles.

When will Imagine Live games become available?
No launch date has been announced. The companies have stated that the timing and scope will be determined separately for each market.

Is this Imagine Live’s first operator agreement in these countries?
According to the partnership announcement, Gaming1 represents Imagine Live’s first operator agreement in both Belgium and the Netherlands.

How many live tables does Imagine Live operate?
Imagine Live’s public company overview lists more than 200 live tables across its portfolio.

Where are Imagine Live’s studios located?
The supplier operates studios in Armenia, Romania and Spain.

How long has Imagine Live been operating?
The company's timeline dates its operational beginnings to May 2022 under the Digitain Live Casino name. The Imagine Live brand was introduced in June 2023.

What is Gaming1’s role in the partnership?
Gaming1 is the operator partner responsible for integrating Imagine Live’s content into its relevant local offerings, subject to the applicable requirements.

Does the partnership confirm regulatory approval in both countries?
No. The announcement describes a planned integration subject to local requirements. It does not confirm that every individual game has received all approvals necessary for release.