Kerma Games names Luka Modrić as new brand ambassador

Kerma Games has officially announced a partnership with football legend Luka Modrić, who joins the company as its new Brand Ambassador and Celebrity IP Partner. The collaboration marks a significant milestone for the gaming company as it expands its celebrity-focused strategy into the world of international football.

The announcement follows confirmation that Modrić will continue his playing career with AC Milan, allowing the Croatian midfielder to begin a new commercial chapter while remaining active at the highest level of professional football. The agreement reflects a growing trend of globally recognised athletes partnering with entertainment and gaming brands to reach wider audiences through innovative digital experiences.

For Kerma Games, the partnership represents more than a high-profile endorsement. It is part of the company's long-term strategy to develop entertainment-driven gaming content featuring internationally recognised personalities whose influence extends well beyond their respective industries.

Luka Modrić enters a new chapter beyond football

Throughout an extraordinary career spanning more than two decades, Luka Modrić has established himself as one of football's most respected and accomplished midfielders. His achievements have earned admiration from supporters, teammates and football professionals around the world.

The Croatian captain continues to compete at the elite level while building an international reputation that extends beyond football. His professionalism, leadership qualities and longevity have made him one of the sport's most recognisable figures.

During the 2026 FIFA World Cup, Modrić reached another historic milestone by making his 200th appearance for Croatia. The achievement placed him among a select group of international footballers who have reached the remarkable landmark of 200 senior international appearances.

His career includes six UEFA Champions League titles, the prestigious Ballon d'Or award and numerous domestic and international honours. These accomplishments have cemented his place among football's modern greats while making him an appealing ambassador for global brands seeking credibility and international recognition.

Now, alongside his continued football career with AC Milan, Modrić is expanding his activities into premium entertainment and gaming through his partnership with Kerma Games.

Kerma Games continues its celebrity partnership strategy

Kerma Games has steadily positioned itself as a developer focused on combining entertainment with innovative gaming experiences. Rather than relying solely on traditional casino themes, the company has invested in partnerships with internationally recognised personalities across music, entertainment and now sport.

Before announcing Luka Modrić as its latest ambassador, the company had already established collaborations with artists including Snoop Dogg, Lil Baby and Sexyy Red. Each partnership reflects Kerma Games' objective of creating gaming experiences inspired by globally recognised cultural figures.

The addition of Modrić represents the company's first major partnership with an international football superstar. Football remains the world's most popular sport, attracting billions of supporters across every continent. Bringing one of football's most respected personalities into its portfolio significantly broadens Kerma Games' international appeal.

The company believes that authentic partnerships built around genuine creative collaboration can generate memorable gaming experiences while strengthening long-term player engagement.

Bringing sport and entertainment together

The collaboration between Kerma Games and Luka Modrić reflects the increasing convergence of sport, entertainment and interactive gaming.

Modern audiences increasingly seek entertainment that extends beyond traditional formats. As a result, gaming companies have explored partnerships with celebrities whose personal brands resonate with global audiences.

For Kerma Games, integrating Modrić into future projects offers opportunities to develop original content inspired by one of football's most successful careers. While specific product details have not yet been announced, the company has confirmed that future initiatives will include gaming experiences, promotional content and collaborative entertainment projects.

By working closely with globally recognised personalities, Kerma Games aims to create experiences that feel distinctive while appealing to both existing gaming audiences and sports fans.

A partnership built on international recognition

One of the strongest aspects of this collaboration is Luka Modrić's worldwide reputation.

Unlike many athlete endorsements that primarily target regional markets, Modrić enjoys exceptional recognition across Europe, Asia, North America, South America and the Middle East. His achievements with Croatia and his successful club career have earned him widespread respect from football supporters worldwide.

For Kerma Games, partnering with an athlete whose appeal crosses cultural and geographic boundaries supports its ambitions to strengthen its international presence.

The company believes that recognisable personalities can help create stronger emotional connections with players while enhancing brand visibility in competitive global markets.

Focus on premium gaming experiences

Kerma Games has consistently emphasised quality entertainment as a core component of its business strategy.

Its development philosophy centres on combining creative design, modern gaming technology and well-known public figures to produce memorable gaming experiences.

Rather than treating celebrity partnerships as simple marketing campaigns, the company has indicated that it intends to integrate ambassadors into broader creative concepts.

The partnership with Luka Modrić aligns with this approach by introducing one of sport's most respected personalities into future entertainment projects.

As player expectations continue to evolve, gaming companies increasingly focus on differentiated content that combines storytelling, recognisable brands and immersive experiences.

Kerma Games believes that collaborations with internationally respected figures contribute to stronger long-term engagement while supporting continued innovation.

Executive comments on the collaboration

Hopper Zappitello, Partnerships Manager at Kerma Games, welcomed the new partnership by highlighting Modrić's global reputation and professional achievements.

He said: “Luka is one of the most respected athletes in the world and someone whose impact extends far beyond football. His professionalism, longevity and global appeal make him a natural fit for what we're building at Kerma Games. We're excited to welcome him as a Brand Ambassador and look forward to creating memorable experiences together.”

Luka Modrić also expressed enthusiasm for the collaboration.

He said: “I'm excited to be joining Kerma Games and becoming part of a project that brings together sport, entertainment and gaming in a fresh and exciting way. They've built an impressive roster of global names and I'm proud to be part of it. I'm looking forward to what's ahead and to creating something special together.”

What comes next

Kerma Games has confirmed that additional information regarding Luka Modrić-themed gaming experiences, creative projects and future collaborations will be revealed in the coming months.

Although product details remain confidential at this stage, the company has indicated that the partnership forms part of a broader strategy to expand its portfolio of celebrity-driven entertainment experiences.

The announcement signals the beginning of what both parties describe as a long-term collaboration designed to combine sporting excellence with innovative gaming concepts.

With Luka Modrić continuing his football career while exploring new commercial opportunities, the partnership has the potential to introduce fresh entertainment experiences that appeal to football supporters and gaming audiences alike.

Conclusion

The partnership between Kerma Games and Luka Modrić represents an important step in the company's international growth strategy and reflects the increasing relationship between sport, entertainment and digital gaming. By bringing one of football's most respected and accomplished players into its celebrity portfolio, Kerma Games strengthens its ability to develop distinctive entertainment experiences for a global audience.

For Luka Modrić, the agreement opens another chapter beyond football while allowing him to collaborate with a company focused on creativity and innovation. As further announcements are expected in the coming months, the partnership has the potential to deliver new gaming experiences that combine sporting prestige with premium entertainment in a way that reflects the ambitions of both parties.

FAQs

What is the main purpose of the partnership between Kerma Games and Luka Modrić?
The partnership appoints Luka Modrić as Brand Ambassador and Celebrity IP Partner while supporting Kerma Games' strategy of developing premium entertainment-driven gaming experiences.

Who is Luka Modrić?
Luka Modrić is a Croatian professional footballer widely regarded as one of the greatest midfielders of his generation. He has won multiple UEFA Champions League titles and the Ballon d'Or.

What role will Luka Modrić have at Kerma Games?
He will serve as Brand Ambassador and Celebrity IP Partner while participating in future gaming experiences, promotional campaigns and entertainment initiatives.

Why did Kerma Games choose Luka Modrić?
The company cited his professionalism, international reputation, leadership and worldwide recognition as qualities that align with its long-term vision.

Will Luka Modrić continue his football career?
Yes. The partnership was announced following confirmation that he will continue playing with AC Milan while also working with Kerma Games.

Has Kerma Games worked with celebrities before?
Yes. The company has previously partnered with Snoop Dogg, Lil Baby and Sexyy Red as part of its celebrity IP strategy.

Will new games featuring Luka Modrić be released?
Kerma Games has confirmed that gaming experiences and additional collaborative projects involving Luka Modrić will be announced in the future.

Does this partnership involve football betting?
The announcement focuses on entertainment and gaming experiences. It does not describe any football betting products or services.

Why is this partnership significant for Kerma Games?
It marks the company's first major collaboration with an internationally recognised football player and expands its celebrity partnership portfolio into global sport.

When will more information be available?
Kerma Games has stated that additional announcements regarding upcoming projects and gaming experiences will be released in the coming months.