RubyPlay expands iGaming partnership with bet365 across Brazil market

RubyPlay has strengthened its long-standing commercial relationship with bet365 by extending its content partnership into Brazil's regulated iGaming market. The expansion gives Brazilian players access to a broader selection of casino titles from RubyPlay and its in-house studio network while reinforcing both companies' ambitions in one of the fastest-growing regulated gaming markets in Latin America.

The supplier confirmed the expansion on 29 July 2026. The latest agreement builds on the existing collaboration between RubyPlay and bet365 while demonstrating the supplier's continued investment in regulated jurisdictions where demand for high-quality casino entertainment continues to increase.

Brazil has rapidly become one of the most closely watched regulated gaming markets in the world following the implementation of its new regulatory framework. As operators continue expanding their local offerings the availability of certified and locally relevant casino content has become an increasingly important competitive factor.

RubyPlay broadens its Brazilian presence

Under the expanded agreement bet365 customers in Brazil can now enjoy a selection of games developed by both RubyPlay Studio and Koala Games. The launch introduces a portfolio that combines established player favourites with newer releases designed to appeal to local audiences.

Among the games included in the rollout are Brilliant Gems, Gummy Giga Match® and Go High® Panda from RubyPlay Studio. The agreement also includes titles from Koala Games such as Voltage Blitz® Rapid and Voltage Blitz® Vortex.

The combination of content from multiple internal studios allows bet365 to expand its game library through a single integration. This approach simplifies technical implementation while providing access to a wider variety of game mechanics themes and player experiences.

As competition continues to intensify across Brazil's regulated iGaming sector operators are increasingly seeking suppliers capable of delivering fresh content on a consistent basis. RubyPlay believes its studio structure provides that flexibility while supporting long-term content innovation.

Studio-based model supports content diversity

RubyPlay highlighted that the agreement reflects the strength of its studio-based operating model. Rather than functioning as a traditional single-content provider the company brings together several internal development studios under one ecosystem.

According to RubyPlay this structure enables operator partners to complete one technical integration while accessing games from multiple creative teams. Each studio focuses on different gameplay styles mathematical models and regional preferences allowing operators to build a more varied casino portfolio.

The supplier believes this strategy improves operational efficiency for partners while supporting localisation efforts in regulated markets where player expectations continue to evolve.

As more countries introduce local licensing requirements suppliers that can deliver regionally adapted content have become increasingly valuable to operators seeking sustainable growth.

RubyPlay highlights Latin American growth

Dima Reiderman Chief Commercial Officer at RubyPlay welcomed the latest expansion and described Brazil as an important market within the company's wider regional strategy.

He said: “Expanding our partnership with bet365 into Brazil marks another milestone in our growth across Latin America and reflects the strength of our relationship with one of the industry's leading brands. bet365 is widely recognised as one of the top-performing operators in Brazil's regulated market, making this expansion a significant step in our continued collaboration.

“What differentiates RubyPlay is our ability to offer operators far more than a traditional content catalogue. Through our studio-based ecosystem, partners gain access to a broad spectrum of content tailored to specific markets and player preferences, bringing together studios with distinct creative identities under one roof. With bet365, this means delivering a diverse and localised portfolio, from established RubyPlay favourites to innovative Brazilian titles developed by Koala Games, all designed to support strong performance in a highly competitive regulated market.”

The comments underline RubyPlay's focus on combining content diversity with market localisation. This strategy has become increasingly important as suppliers compete to establish stronger positions across newly regulated jurisdictions.

bet365 expands its Brazilian casino offering

bet365 also welcomed the expanded agreement noting that the partnership allows the operator to further strengthen its casino portfolio for customers in Brazil.

A spokesperson at bet365 said: “This expansion builds on our existing relationship with RubyPlay and extends its studio-based content ecosystem into Brazil.

“The breadth of content available through the supplier, combining proven player favourites with the creativity from studios such as Koala Games, enables us to continuously evolve our casino offering for Brazilian players, while maintaining a steady pipeline of new releases in a highly competitive regulated market.”

The operator continues to invest in expanding its casino catalogue as Brazil develops into a major regulated gaming jurisdiction. Access to a consistent flow of certified games enables operators to maintain player engagement while meeting local compliance requirements.

Brazil continues attracting global suppliers

Brazil has quickly become one of the industry's most attractive regulated markets. Since the introduction of its licensing framework many international suppliers and operators have increased investment in local partnerships product launches and certified content.

For game developers such as RubyPlay the market offers significant opportunities to introduce regional content while working with established operators that already have strong brand recognition among players.

The partnership with bet365 reflects a wider industry trend in which suppliers are focusing on regulated expansion rather than grey markets. Regulatory certainty provides a more stable environment for long-term investment product development and responsible growth.

The introduction of games from both RubyPlay Studio and Koala Games also demonstrates how suppliers are adapting portfolios to satisfy different player preferences while maintaining compliance with local standards.

Localisation remains a competitive advantage

Localised content has become a defining feature of successful expansion strategies across Latin America. Beyond translating game interfaces suppliers are increasingly developing themes mechanics and promotional strategies that resonate with regional audiences.

RubyPlay's multi-studio approach supports this objective by allowing different creative teams to produce games aimed at specific markets without requiring operators to manage multiple supplier integrations.

For operators this creates operational efficiencies while expanding the range of available titles. For players it provides greater choice and a steady pipeline of new releases tailored to local preferences.

As Brazil's regulated iGaming market continues to mature partnerships built around innovation localisation and regulatory compliance are expected to play an increasingly important role in shaping long-term commercial success.

Conclusion

RubyPlay's expanded partnership with bet365 represents another strategic step in the company's Latin American growth strategy while strengthening its position within Brazil's regulated iGaming sector. By introducing games from both RubyPlay Studio and Koala Games the supplier is providing bet365 with a broader and more diverse casino portfolio through a single integration model. The collaboration reflects the industry's growing emphasis on localisation operational efficiency and regulated market expansion. As Brazil continues attracting international investment partnerships such as this are likely to contribute to a more competitive and content-rich environment for licensed operators and players alike.

FAQs

What is the main announcement from RubyPlay?
RubyPlay has expanded its existing partnership with bet365 by launching its casino content in Brazil's regulated iGaming market.

Which games are included in the launch?
The launch includes Brilliant Gems Gummy Giga Match® Go High® Panda Voltage Blitz® Rapid and Voltage Blitz® Vortex.

Who developed the games available under this agreement?
The content comes from RubyPlay Studio and Koala Games which operates within RubyPlay's studio ecosystem.

Why is Brazil important for the iGaming industry?
Brazil is one of the world's fastest-growing regulated gaming markets attracting major operators and content suppliers.

What is RubyPlay's studio-based model?
The model allows operators to integrate once and gain access to games from multiple internal development studios.

How does the partnership benefit bet365?
It expands bet365's casino portfolio with a wider range of certified and localised games for Brazilian players.

Who commented on behalf of RubyPlay?
Dima Reiderman Chief Commercial Officer at RubyPlay commented on the strategic importance of the expansion.

What did bet365 say about the agreement?
bet365 said the partnership strengthens its casino offering while providing a continuous pipeline of new content for Brazilian customers.

Does the expansion involve a new partnership?
No. It extends an existing commercial relationship between RubyPlay and bet365 into Brazil.

Why is localisation important in regulated markets?
Localised content helps operators better meet player preferences while supporting compliance with market-specific regulatory requirements.