Pragmatic Play expands live casino reach in Latin America

Pragmatic Play, one of the world’s leading content providers for the iGaming industry, has announced a significant expansion of its operations in Latin America with the launch of a new live casino studio in Bogotá, Colombia. The development marks a strategic milestone in the company’s long-term vision to strengthen its foothold across regulated Latin American markets.

The new facility, operated by ARRISE, Pragmatic Play’s trusted service partner, represents a major investment of over US$15 million. The company aims to deliver localized, premium live casino entertainment experiences tailored specifically for the Latin American audience, while also generating substantial economic benefits through job creation and skill development.

A new step in Pragmatic Play’s Latin American strategy

Over the past few years, Latin America has emerged as one of the fastest-growing regions for iGaming and online casino entertainment. Countries such as Colombia, Mexico, and Brazil have become increasingly important markets for global gaming operators due to their expanding player bases and maturing regulatory frameworks.

Pragmatic Play’s decision to launch a new live casino studio in Colombia is part of a broader strategy to align its services with local demand and provide content that resonates with regional players. The move not only reinforces the company’s commitment to the Latin American market but also positions it to meet the rising demand for live casino experiences that combine technology, localization, and responsible gaming standards.

The state-of-the-art live casino studio in Bogotá

The new Bogotá-based studio has been built with advanced streaming and production technologies, designed to meet the highest global standards for quality, reliability, and entertainment value. Supported by ARRISE, the studio has been equipped with high-definition cameras, immersive audio systems, and cutting-edge gaming tables that replicate the excitement of real-world casinos.

The facility will initially host over 100 gaming tables, each operated by professionally trained dealers fluent in Spanish and Portuguese. These multilingual hosts are a key element of Pragmatic Play’s localization approach, ensuring that players from across Latin America can engage with games in their native languages, creating a more comfortable and authentic casino experience.

Games tailored to local preferences

Pragmatic Play has confirmed that the new studio will offer an expanding portfolio of live casino titles, including its most popular games such as roulette, blackjack, and baccarat. These games will be customized for local preferences, incorporating familiar visual aesthetics, culturally relevant themes, and a level of service that reflects regional expectations.

The studio will also introduce the company’s Smart Studio technology, a flexible and scalable system that allows operators to personalize their tables with branding, design, and color schemes. This means casino operators across Latin America can create a distinctive and recognizable gaming identity for their audiences while leveraging Pragmatic Play’s trusted game infrastructure.

Additionally, the studio will host network tables and dedicated tables for specific operators, enabling tailored experiences and exclusive game environments for partner brands.

Expanding the live casino portfolio

Beyond its traditional table games, Pragmatic Play has also confirmed that its live casino offering in Colombia will include localized versions of its globally successful titles. Among these is the award-winning Mega Roulette, which combines elements of classic roulette with innovative multipliers and game show-style excitement.

The company has also announced plans to debut new game shows and interactive live casino formats in 2026, designed specifically for Latin American audiences. These new experiences will merge entertainment, competition, and technology, appealing to a generation of players seeking more dynamic and visually engaging gameplay.

Creating economic and employment opportunities

One of the most significant outcomes of this expansion is its positive economic impact on the local Colombian economy. The US$15 million investment in the Bogotá facility is expected to create more than 1,500 jobs, spanning various roles such as dealers, production staff, IT specialists, designers, and customer service professionals.

This investment demonstrates Pragmatic Play’s confidence in Colombia’s potential as a hub for digital gaming infrastructure and innovation. It also aligns with broader regional goals to support sustainable economic growth through technology-driven industries.

By investing in human capital and local training, Pragmatic Play and ARRISE are helping to develop specialized skills among Colombia’s workforce, contributing to the long-term growth of the iGaming ecosystem in Latin America.

ARRISE: powering Pragmatic Play’s expansion

ARRISE, a leading technology and operations partner to the global iGaming industry, plays a pivotal role in supporting Pragmatic Play’s expansion across multiple regions. Known for delivering scalable and secure operational solutions, ARRISE’s expertise ensures that the new Bogotá studio operates at world-class standards.

The company’s role in the development and management of the new facility includes overseeing technology infrastructure, recruitment, training, and ongoing compliance with local and international gaming regulations. By combining Pragmatic Play’s creative vision with ARRISE’s operational excellence, the partnership ensures a seamless, high-quality gaming experience for both players and operators.

Strengthening regulatory compliance and responsible gaming

As Latin American governments continue to refine and expand their iGaming regulatory frameworks, Pragmatic Play’s localized presence ensures greater alignment with evolving legal requirements. Colombia, one of the first Latin American nations to establish a regulated online gambling market, has become a model for other jurisdictions in the region.

Pragmatic Play’s compliance-oriented approach aims to maintain transparency, fairness, and consumer protection. The company also emphasizes responsible gaming as a key pillar of its operations, promoting tools and mechanisms that help players manage their gaming behavior responsibly.

This commitment to compliance and player safety not only safeguards the company’s reputation but also contributes to the long-term credibility and sustainability of the Latin American iGaming sector.

Latin America as a strategic growth hub

The launch of this new studio highlights the strategic importance of Latin America in Pragmatic Play’s global expansion roadmap. The region’s young population, increasing digital connectivity, and growing acceptance of regulated online entertainment make it a prime market for investment.

Pragmatic Play has already established a strong presence in the region through partnerships with local operators, gaming conferences, and community engagement initiatives. The addition of a physical studio further cements its role as a key industry player in shaping the future of iGaming in Latin America.

Future plans and innovation roadmap

Looking ahead, Pragmatic Play intends to continue expanding its live casino operations across Latin America, leveraging the success of the Bogotá studio as a model for future developments. The company’s broader strategy involves integrating AI-driven personalization, real-time analytics, and next-generation streaming technologies to deliver more immersive and interactive player experiences.

Moreover, Pragmatic Play is exploring opportunities to collaborate with local gaming regulators and educational institutions to promote digital literacy, responsible gaming awareness, and professional training in the gaming industry. These initiatives demonstrate the company’s holistic approach to sustainable growth and community development.

Conclusion

The opening of Pragmatic Play’s new live casino studio in Colombia marks a transformative chapter in the company’s global journey. By investing heavily in localized infrastructure, technology, and human resources, Pragmatic Play is not only expanding its market presence but also contributing to the broader development of the Latin American iGaming ecosystem.

As the region continues to evolve into one of the most dynamic markets for online gaming, the Bogotá studio stands as a symbol of innovation, responsibility, and opportunity. Through partnerships, regulatory alignment, and cultural understanding, Pragmatic Play is positioning itself to lead the next wave of live casino entertainment in Latin America and beyond.

FAQs

What is the main purpose of Pragmatic Play’s new studio in Colombia?
The studio was established to provide localized, premium live casino experiences for Latin American players, tailored to regional preferences.

How much did Pragmatic Play invest in the Bogotá studio?
The company invested over US$15 million in the new facility to enhance its live casino offerings in Latin America.

Who operates the new live casino studio?
The studio is operated by ARRISE, Pragmatic Play’s key service provider specializing in iGaming technology and operations.

How many jobs will the new studio create?
More than 1,500 new jobs are expected to be created, covering roles such as dealers, production, IT, and customer service.

Which live casino games will be available at the new studio?
The studio will feature roulette, blackjack, and other popular titles, along with localized versions of games like Mega Roulette.

What languages will the live dealers speak?
The dealers will primarily speak Spanish and Portuguese to cater to diverse audiences across Latin America.

How does the Smart Studio technology benefit operators?
It allows operators to customize table branding and visual themes, offering unique, brand-specific experiences for players.

Will there be new game shows introduced?
Yes, Pragmatic Play plans to introduce new game shows and interactive live formats in 2026.

What role does ARRISE play in this expansion?
ARRISE manages the studio’s operations, recruitment, technology infrastructure, and regulatory compliance.

How does Pragmatic Play support responsible gaming?
The company integrates responsible gaming tools and promotes fair play to ensure player safety and compliance with regulations.