Alea Welcomes the Industry Home as ICE Lands in Barcelona

Barcelona, January 2026 – Alea, the award-winning iGaming aggregator, will be exhibiting at ICE Barcelona 2026, marking a meaningful moment as the industry’s flagship event arrives in the company’s home city.

From 19–21 January, Alea will welcome partners and attendees at booth 2G72, where the company will showcase its aggregation platform alongside the launch of its new jackpot engine. Designed with operators in mind, the solution delivers full control, flexibility and measurable performance across game portfolios, enabling real-time, multi-level jackpots to be deployed across any game with minimal setup.

The new jackpot engine will be presented through an interactive demo experience, with attendees invited to take part in on-site activations throughout the event. Daily prizes will include AirPods and AirTags, alongside a daily raffle at 17:00 offering an iPhone 17 Pro.

The Alea stand will be supported by the company’s leadership team, including Founder Alexandre Tomic, Founder Charlotte Lecompte, CEO Jordi Sendra and COO Ramon Glieneke, as well as CTO Eduard Fumàs, alongside teams from business development, partnerships, account management and marketing. Discussions at the stand will focus on aggregation strategy, performance optimization and sustainable growth in an increasingly regulated and competitive market.

Reflecting Alea’s wider company culture, the booth will also feature a hyperbaric chamber and oxygen bar, offering visitors a glimpse into the wellbeing-driven philosophy that underpins both its workplace and product development.

Panels and Speaking Engagements

Founder Alexandre Tomic will actively contribute to the ICE conference agenda:

Monday, 19 January | 13:00
Keynote – ICE Enterprise Stage
“The Future Advantage: Lessons and Insights from the Alea Journey”

Tuesday, 20 January | 12:15
Panel – ICE Enterprise Stage
“How Long Can Gaming Keep Pulling Rabbits Out of Hats?”

Wednesday, 21 January | 14:00
Fireside Chat – ICE Studio
With Ana Paula Castello Branco, CMO of BetMGM Brasil

Industry Recognition

Alea arrives at ICE Barcelona following multiple award nominations across two of the industry’s most prestigious ceremonies.

At the International Gaming Awards 2026 (18 January), Alea has been shortlisted for:

• Game Aggregator of the Year
• Great Place to Work Award (Supplier)
• Innovator of the Year (Supplier)

The company has also been shortlisted at the European Gaming Awards 2026 (19 January) as Most Innovative Supplier, while Founder Alexandre Tomic has been nominated for the Outstanding Contribution Award, recognizing his long-standing impact on the European iGaming ecosystem.

As ICE opens a new chapter in Barcelona, Alea looks forward to welcoming the industry home and continuing conversations centered on clarity, performance and long-term partnership.

FAQs

What is Alea showcasing at ICE Barcelona 2026?
Alea is presenting its aggregation platform and the launch of its new jackpot engine, featuring real-time, multi-level jackpots for operators.

When and where is ICE Barcelona 2026 taking place?
ICE Barcelona 2026 runs from 19–21 January at Fira de Barcelona, Spain. Alea will be at booth 2G72.

Who are the key Alea executives attending ICE Barcelona?
The team includes Founder Alexandre Tomic, Founder Charlotte Lecompte, CEO Jordi Sendra, COO Ramon Glieneke and CTO Eduard Fumàs, along with other business and marketing teams.

What interactive experiences will Alea offer at its booth?
Attendees can try the new jackpot engine through interactive demos, participate in daily activations and win prizes such as AirPods, AirTags and an iPhone 17 Pro.

What panels and speaking engagements feature Alea?
Founder Alexandre Tomic will give a keynote, participate in a panel on gaming innovation and join a fireside chat with BetMGM Brasil’s CMO Ana Paula Castello Branco.

What awards has Alea been nominated for in 2026?
Alea has been shortlisted for Game Aggregator of the Year, Great Place to Work Award, Innovator of the Year, Most Innovative Supplier and Founder Alexandre Tomic for Outstanding Contribution Award.

What topics will Alea focus on during discussions at ICE?
Conversations will cover aggregation strategy, performance optimization, sustainable growth and long-term partnerships in regulated markets.

What unique features will Alea’s booth include?
The booth will have a hyperbaric chamber and oxygen bar to reflect Alea’s wellbeing-driven company culture.

Who can benefit from visiting Alea’s booth at ICE Barcelona?
Gaming operators, industry partners and potential collaborators seeking insights into aggregation technology, jackpot systems and market innovation.

Why is ICE Barcelona 2026 significant for Alea?
It marks the flagship iGaming event arriving in Alea’s home city, providing a platform to showcase innovation, strengthen partnerships and engage with the European gaming community.