Avanti signs strategic live casino distribution deal with Light & Wonder

Avanti, an emerging live casino content provider known for its motion capture driven technology, has entered into a strategic partnership with Light & Wonder. The agreement marks a significant commercial development for both companies and reflects a broader evolution within the regulated iGaming landscape.

Light & Wonder, an established global gaming technology company with operations across land based gaming, digital gaming and aggregation services, will distribute Avanti’s live casino portfolio to operators in EMEA and Canada. The collaboration is designed to strengthen content availability in regulated markets while introducing a technology led alternative to traditional studio based live casino models.

The primary focus of the initial rollout will be Spain and Brazil. For Avanti, this represents its first formal entry into regulated markets, a step that signals both commercial ambition and regulatory readiness.

Reimagining the live casino model

Live casino has long been associated with studio environments, professional dealers and real time video streaming from physical locations. While the model has proven commercially successful, it also presents challenges related to operational cost, scalability and standardization.

Avanti has developed a different approach. Rather than relying exclusively on continuous studio filming, the company captures the movements and behaviors of professional dealers using advanced motion capture systems. These movements are then translated into highly realistic digital replicas that are rendered through 3D animation and synchronized sound technology.

The result is a live style experience delivered through real time cloud streaming. According to the company, this model is designed to ensure visual consistency while allowing operators to adjust presentation, branding and localization elements according to specific market requirements.

By reducing the need for permanent physical studio setups and associated staffing costs, the company positions its model as a cost efficient alternative. Importantly, Avanti emphasizes that its system aims to minimize human error while maintaining a natural and immersive player experience.

Market entry in Spain and Brazil

The partnership between Avanti and Light & Wonder places immediate emphasis on Spain and Brazil. Both jurisdictions are considered strategically important within the global iGaming industry.

Spain operates under a well established regulatory framework overseen by national authorities. Live casino content has traditionally centered on classic table games such as roulette. Through this agreement, Spanish operators will gain access to a broader range of live style products including:

• TORO Y MATADOR
• TORO Y MATADOR TURBO EN VIVO
• BACCARAT
• DRAGON TIGER
• LIVE BLACKJACK

The introduction of LIVE BLACKJACK is expected to broaden the live casino mix available to Spanish players. Avanti’s proprietary titles such as TORO Y MATADOR aim to incorporate thematic elements tailored to regional preferences while maintaining compliance with local gaming regulations.

In Brazil, where the regulatory environment has been undergoing significant development and formalization, localization plays a central role. Through Avanti’s technology, operators will have access to Portuguese speaking dealers as well as customizable table limits structured around Brazilian player preferences.

By enabling multiple tables across varied betting levels without the physical constraints of studio expansion, the model may offer operators additional flexibility during peak demand periods.

Leadership perspectives on the partnership

Jonas Delin, Co-founder at Avanti Studios, commented on the collaboration and the company’s expansion plans. He stated:

“Offering flawless presentation, cost-effective scaling and unlimited customisation potential, Avanti is the future of live casino – and we’re thrilled to be able to share content with operators through our collaboration with Light & Wonder.

“Since exiting our stealth mode at ICE, we’ve received a huge amount of interest from operators in Spain and Brazil and Light &Wonder is the perfect distributor to not only support our launch in those markets, but also as we continue to execute on our aggressive market expansion plans for 2026 and 2027”

Delin’s reference to ICE relates to the major international gaming exhibition where Avanti publicly introduced its technology after operating in a limited visibility phase. The response from operators, according to the company, reinforced demand for scalable live casino solutions that address cost and operational concerns.

From the distribution side, Stuart Banks, Managing Director – Global Partnerships at Light & Wonder, also highlighted the strategic rationale behind the agreement. He stated:

“As a company that’s always been at the forefront of innovation in iGaming, Light & Wonder is constantly on the lookout for games that offer something new – and Avanti’s next generation line-up of live casino titles certainly fit the bill.

“Avanti offers a fast and fully customisable solution that can easily scale to keep up with demand; and for that reason, their games are sure to be a popular addition for our operators.”

The comments reflect Light & Wonder’s broader strategy of expanding its aggregation portfolio with differentiated content that addresses both player engagement and operator efficiency.

Technology, scalability and regulatory considerations

In regulated markets, technical certification and compliance remain central to any product launch. Although specific licensing details were not disclosed publicly, the partnership implies that Avanti’s content will be subject to applicable regulatory approvals within Spain and Brazil before full scale deployment.

The technological model itself, based on motion capture and cloud infrastructure, aligns with industry trends emphasizing remote scalability and digital asset optimization. By capturing dealer performances in controlled sessions rather than relying on constant live filming, the company may reduce operational variability while preserving brand presentation.

From a legal risk perspective, the model avoids certain logistical complexities associated with cross border studio operations. However, like all live casino providers operating in regulated markets, compliance with local advertising standards, player protection rules and technical certification requirements remains essential.

Light & Wonder’s established distribution network across EMEA and other jurisdictions may provide additional operational support in navigating regulatory frameworks and integration requirements.

Competitive positioning within the live casino segment

The live casino segment remains one of the fastest growing verticals in iGaming. Traditional providers have built large studio networks across multiple jurisdictions. At the same time, operators continue to evaluate cost efficiency and scalability when selecting content partners.

Avanti’s approach can be interpreted as an effort to address two persistent industry concerns: operational expenditure and rapid market localization. By offering customizable digital dealer presentations and scalable table deployment, the company seeks to differentiate itself in a competitive marketplace.

It remains to be seen how quickly operators adopt this model across additional territories. However, the formal partnership with a major aggregator such as Light & Wonder provides commercial validation and immediate distribution reach.

Expansion outlook for 2026 and 2027

Beyond Spain and Brazil, Avanti has signaled ambitions for further expansion in 2026 and 2027. While specific target jurisdictions have not been publicly confirmed, the company’s leadership has described its roadmap as aggressive yet structured.

Market expansion in regulated environments typically involves technical certification, integration testing and local compliance reviews. The partnership structure suggests that Light & Wonder will play a role in facilitating these processes as Avanti enters additional territories.

Given the increasing demand for differentiated live casino experiences, scalable solutions that maintain high production standards may find receptive audiences among operators seeking to optimize margins while preserving player engagement.

Conclusion

The partnership between Avanti and Light & Wonder reflects a broader transformation within the live casino segment. As regulatory frameworks mature and operational costs remain under scrutiny, technology driven alternatives to traditional studio models are gaining attention.

Avanti’s motion capture and cloud streaming approach represents an innovative attempt to balance realism, scalability and cost efficiency. Through its distribution agreement with Light & Wonder, the company gains access to established operator networks in EMEA and Canada, with Spain and Brazil serving as initial focal points.

While the long term commercial impact will depend on market reception and regulatory execution, the collaboration positions both companies to participate in the next phase of live casino development. If successful, the model could contribute to a more flexible and technologically adaptive live gaming ecosystem that aligns with evolving operator and player expectations.

FAQs

What is the partnership between Avanti and Light & Wonder about?
The partnership involves the distribution of Avanti’s live casino portfolio through Light & Wonder’s aggregation platform to operators in EMEA and Canada.

Which markets are being targeted first?
The initial focus is on Spain and Brazil as part of Avanti’s entry into regulated markets.

What makes Avanti’s live casino model different?
Avanti uses motion capture technology and 3D animation to create digital dealer replicas that are streamed in real time, reducing reliance on permanent physical studios.

Will Spanish players have access to new games?
Yes, operators in Spain will be able to offer additional live style games including TORO Y MATADOR, BACCARAT, DRAGON TIGER and LIVE BLACKJACK subject to regulatory approval.

How does the model support scalability?
The technology allows operators to open multiple tables at various betting limits without expanding physical studio space.

Is the technology compliant with regulations?
All content launched in regulated markets must meet applicable local licensing and certification requirements.

What role does Light & Wonder play?
Light & Wonder acts as a distributor and aggregator, integrating Avanti’s content into its platform for operator access.

Does the system reduce operational costs?
The model is designed to reduce studio construction and ongoing staffing costs while maintaining presentation quality.

Are localized dealer options available?
Yes, the system allows for customization including Portuguese speaking dealers for the Brazilian market.

What are Avanti’s future expansion plans?
The company has indicated intentions to expand into additional regulated markets during 2026 and 2027.