BETBY expands Betby.Games portfolio with ehockey, eMMA and eteqball

BETBY has broadened its proprietary esports content platform Betby.Games with the introduction of three new simulation titles: ehockey, eMMA and eteqball. The expansion represents a further step in the company’s strategy to develop original high-frequency betting content designed to keep operators and players engaged through a continuous stream of events.

The newly introduced titles expand the platform’s portfolio of proprietary esports simulations and introduce additional sports verticals to the Betby.Games ecosystem. Each title has been designed to deliver fast-paced matches and simple betting mechanics while maintaining a steady schedule of events throughout the day.

According to the company, the additions reinforce BETBY’s position as an innovator in the field of proprietary esports betting content. By developing original simulation titles internally, the platform aims to offer operators distinctive content that can complement traditional sports betting markets.

Expansion of the Betby.Games ecosystem

Betby.Games is BETBY’s in-house esports simulation platform which focuses on delivering automated sporting events designed for betting purposes. These simulations operate continuously and are structured to provide a regular flow of betting opportunities regardless of real-world sports schedules.

With the launch of ehockey, eMMA and eteqball, the company has introduced three new sports categories to its simulation portfolio. The aim is to broaden the range of available events and create new experiences for players who seek frequent betting opportunities.

High-frequency betting products have gained significant attention in recent years as online betting operators seek to maintain user engagement even when traditional sports competitions are not taking place. By offering simulated competitions that run throughout the day, platforms such as Betby.Games provide a constant schedule of events for bettors and operators alike.

The latest expansion reflects this broader industry trend while also introducing new sports formats that are not widely represented in esports betting simulations.

ehockey brings simulated ice hockey competition

The first of the new titles, ehockey, introduces a simulation based on the structure and dynamics of professional ice hockey competitions.

The format includes four tournaments that reflect divisions commonly associated with the National Hockey League structure. These divisions include Atlantic, Metropolitan, Central and Pacific, creating a familiar framework for hockey fans who follow professional leagues.

Each simulated match follows a format of three periods lasting three minutes each. The structure is designed to maintain the fast tempo associated with ice hockey while ensuring that matches conclude quickly enough to support frequent betting cycles.

Unlike real-world games which can include stoppages or extended breaks, the simulated format runs continuously to provide uninterrupted action. This design allows for a consistent flow of matches throughout the day.

More than 15 betting markets are available for each event. According to BETBY, the ehockey format is expected to generate more than 11,000 simulated matches each month. This volume ensures a steady stream of betting opportunities for operators who integrate the content into their platforms.

The timing of the release also coincides with the period leading up to the Stanley Cup playoffs, a time when interest in professional hockey typically rises. While the simulations are not connected to real-world competitions, the seasonal context may contribute to increased engagement among hockey fans.

eMMA introduces fast-paced combat simulations

The second addition to the Betby.Games platform is eMMA, a simulation format based on mixed martial arts competitions.

The title features two separate tournaments titled UFC Legends and UFC Women Legends. These competitions simulate matchups involving fighters whose names are widely recognised by fans of the sport.

Each bout follows a simplified structure designed to deliver quick outcomes. Matches consist of a single round lasting approximately one to two minutes on average. This brief format allows events to be scheduled at short intervals.

New fights begin every five minutes which ensures that the simulation schedule remains active throughout the day. The rapid cycle of events allows operators to offer continuous betting opportunities without extended waiting times between matches.

Betting markets within the eMMA format focus primarily on the outcome of each fight. The winner market provides a straightforward wagering option which is intended to be accessible to both experienced bettors and newcomers.

Combined, the UFC Legends and UFC Women Legends tournaments are expected to generate around 15,000 simulated events each month according to BETBY’s projections.

The inclusion of well-known fighter names from mixed martial arts history aims to create a familiar environment for sports fans who follow the discipline.

eteqball introduces a growing sport to esports simulation

The third new title introduced to the Betby.Games portfolio is eteqball, which brings a different style of competition to the platform.

Teqball is a sport that combines elements of football and table tennis. It is played on a curved table where players use football-style touches to return the ball to their opponent. The sport has gained increasing international attention in recent years as governing bodies promote its development through professional tournaments and exhibitions.

The eteqball simulation launches with the TQX Cup Hungary – Double Mixed tournament. This format features mixed doubles teams competing in matches designed to reflect the structure of real-world teqball competitions.

Each match consists of two games played up to 12 points. This scoring structure allows matches to conclude quickly while still maintaining a competitive rhythm.

More than 20 betting markets are available for each event which provides a range of wagering options for players. According to BETBY’s projections, the eteqball format will produce approximately 1,800 matches per month.

Although the volume of events is smaller than the other two titles, the introduction of teqball expands the variety of sports simulations available on the platform.

Strategic focus on proprietary betting content

The development of proprietary simulation content has become an important part of BETBY’s long-term strategy. By creating original titles in-house, the company aims to differentiate its offering from third-party content providers.

Proprietary products also allow the company to maintain control over scheduling, event frequency and betting market design. This flexibility can help operators tailor their betting environments to meet the preferences of their players.

Kirill Nekrasov, head of innovation and R&D at BETBY, commented on the launch and the company’s ongoing focus on developing original simulation products.

“Creating original content has always been at the core of the Betby.Games vision. With Hockey, MMA and Teqball, we’re introducing three industry-first titles that further diversify our portfolio and bring new experiences to esports betting. Each of these games offers fast gameplay, clear betting mechanics and a constant stream of events, helping operators keep players engaged 24/7.”

The company states that the design of these titles emphasises clarity and speed. By keeping match formats short and betting markets simple, the platform aims to deliver an experience that is accessible to a wide audience.

Conclusion

The introduction of ehockey, eMMA and eteqball represents a notable expansion of the Betby.Games platform and highlights BETBY’s ongoing investment in proprietary esports simulation content.

By adding new sports categories and designing formats that prioritise fast gameplay and frequent events, the company aims to support online betting operators seeking to maintain continuous player engagement.

The three new titles bring distinct characteristics to the platform. ehockey focuses on the familiar structure of professional ice hockey competitions. eMMA introduces rapid combat simulations featuring well-known fighters from mixed martial arts history. eteqball presents a unique sport that blends football skills with table-based gameplay.

Together, these additions broaden the diversity of Betby.Games while reinforcing the platform’s emphasis on high-frequency betting opportunities. As demand for always-on content continues to grow in the online betting sector, proprietary esports simulations are likely to remain an important area of innovation for technology providers and operators alike.

FAQs

What is Betby.Games?
Betby.Games is a proprietary esports simulation platform developed by BETBY that offers automated sporting events designed specifically for betting.

What new titles has BETBY introduced?
BETBY has launched three new simulation titles called ehockey, eMMA and eteqball as part of its Betby.Games portfolio.

How does ehockey work?
ehockey features simulated ice hockey matches divided into three periods lasting three minutes each with continuous play and multiple betting markets.

What tournaments are included in ehockey?
The ehockey format includes four tournaments representing the Atlantic, Metropolitan, Central and Pacific divisions.

What is the format of eMMA matches?
Each eMMA fight consists of a single round lasting about one to two minutes with events scheduled every five minutes.

What tournaments are available in eMMA?
The eMMA simulation includes two tournaments titled UFC Legends and UFC Women Legends.

What sport is featured in eteqball?
eteqball is based on the sport of teqball which combines elements of football and table tennis played on a curved table.

How many matches does eteqball produce each month?
The eteqball simulation is expected to generate around 1,800 matches per month.

Why do betting platforms use simulated esports?
Simulated esports allow operators to offer continuous betting opportunities even when real-world sports competitions are not taking place.

How many events do the new titles generate in total?
Combined, ehockey, eMMA and eteqball are expected to deliver tens of thousands of simulated matches and fights each month.