CasinoEngine Powers EveryMatrix’s Success

EveryMatrix, a leading provider of iGaming technology solutions, has reported an outstanding performance from its casino business unit in 2024. This success has seen the company achieve its 12th consecutive record-breaking financial quarter and extend its growth streak for three uninterrupted years. The company’s CasinoEngine platform, a powerful productivity tool that underpins its casino offerings, played a key role in driving the company’s performance, reaching impressive milestones that highlight its leading position in the iGaming industry.

Record-Breaking Performance in 2024

The figures for EveryMatrix’s casino division in 2024 speak for themselves. Between January and November, the CasinoEngine platform generated an astounding 62 billion game rounds, which translated into a turnover of €64 billion. This impressive performance reflects the company’s ability to consistently drive growth and deliver exceptional results for its operators.

The third-quarter financial results of 2024 further solidified EveryMatrix’s position as a leader in the iGaming space, with Gross Gaming Revenue (GGR) from CasinoEngine customers reaching €709 million. This figure represents a remarkable 53% increase in GGR compared to the previous year, illustrating the strong demand for the company’s products and the increasing success of its operators.

A Year of Innovation and Expansion

In addition to its impressive financial performance, EveryMatrix has continued to invest in product innovation. The company’s CasinoEngine platform has undergone significant updates throughout 2024, most notably the introduction of a comprehensive suite of loyalty and gamification tools. These tools are designed to enhance player engagement and improve the overall player experience. By developing a deeper understanding of iGaming player behaviors and trends, EveryMatrix has created a series of bonus, loyalty, and personalization solutions that have proven to be highly effective in boosting both player engagement and operator revenues.

These solutions include several unique features, such as challenges, tournaments, loyalty mini-games, jackpots (via JackpotEngine), and a new loyalty solution, LoyaltyEngine. The BonusEngine offers a range of benefits for both casino and sports bettors, including bonus money, cash-back offers, free spins, free bets, odds boosts, and stake-back promotions.

The Launch of EngageSuite: A Game-Changer for Operators

EveryMatrix’s commitment to innovation continues with the upcoming launch of EngageSuite, which is set to debut in early 2025. This new suite will feature six versatile loyalty and gamification tools that operators can use individually or combine for a more significant impact. EngageSuite is designed to create seamless, cross-vertical player experiences, enhancing both player satisfaction and operator profitability.

One of the standout features of EngageSuite is LoyaltyEngine, which rewards players for their loyalty through coins and a customizable shop system. Players earn Experience Points (XP) to unlock new levels and benefits while collecting spendable coins that can be redeemed for various rewards, including merchandise, digital rewards, and more. Operators can fine-tune earning rules, expiration settings, and rewards to develop personalized engagement strategies tailored to their player base.

Fighting Bonus Abuse with Bonus Guardian

In addition to improving player engagement, EveryMatrix is also addressing the growing concern of bonus abuse within the iGaming industry. To combat this issue, the company is set to launch Bonus Guardian in early 2025, a cutting-edge tool that leverages machine learning to identify patterns of bonus abuse activity.

Bonus Guardian uses an AI-powered algorithm trained on historical data from known abusers, enabling it to recognize suspicious behavior and flag users as potential or confirmed bonus abusers. This allows operators to take action—either manually or automatically—against players attempting to exploit bonus systems fraudulently. The system’s advanced predictive modeling and extensive gaming data set ensure that legitimate players are not affected while protecting operators from financial losses due to bonus abuse.

CEO Stian Enger Pettersen Reflects on a Landmark Year

Stian Enger Pettersen, CEO of EveryMatrix’s Casino division, shared his thoughts on the company’s remarkable performance in 2024. He expressed immense pride in the achievements of his team and the continued growth of the company. “It’s been an outstanding year for casino with continued investment in our core product in addition to a series of new product innovations that have enabled us to continue to build momentum and accelerate our growth to a record 12 consecutive quarters,” said Pettersen.

He went on to emphasize that the company’s ongoing success is the result of strong partnerships with successful operators and substantial investments in technology. Pettersen remains confident that EveryMatrix will continue to build on this momentum in the years to come. “This year’s profits are fed straight back into the development of tomorrow’s solutions, so I’m convinced the success will continue into 2025 and beyond,” he added.

Looking Ahead: The Future of EveryMatrix’s Casino Division

EveryMatrix is positioning itself for continued success in the iGaming space, with plans for further expansion and product innovation. The company’s investment in new technologies, along with its ability to adapt to changing market trends and player preferences, will ensure that its casino division remains a key player in the global iGaming industry.

The upcoming launch of EngageSuite, along with the continued development of other tools such as LoyaltyEngine and BonusGuardian, highlights EveryMatrix’s commitment to providing cutting-edge solutions for both operators and players. As the iGaming industry continues to evolve, EveryMatrix’s dedication to enhancing player experiences and supporting operators in maximizing their revenue potential will remain central to its strategy.

Conclusion

EveryMatrix’s casino division has had a record-breaking 2024, marked by exceptional financial performance, innovative product launches, and a continued commitment to driving player engagement and operator success. As the company looks toward 2025, it is well-positioned to continue its upward trajectory, backed by a strong portfolio of products and an unwavering commitment to excellence. With its cutting-edge technology and forward-thinking solutions, EveryMatrix’s casino division is poised to remain at the forefront of the iGaming industry for years to come.

FAQs

What is EveryMatrix’s CasinoEngine platform?
EveryMatrix’s CasinoEngine platform is a productivity tool that powers its casino solutions, offering operators access to a wide range of games and features to enhance player engagement and maximize revenue.

How much turnover did CasinoEngine generate in 2024?
Between January and November 2024, CasinoEngine generated €64 billion in turnover from 62 billion game rounds.

What is the new suite of loyalty tools introduced by EveryMatrix?
EveryMatrix introduced a comprehensive suite of loyalty and gamification tools in 2024, including LoyaltyEngine, BonusEngine, JackpotEngine, and several other solutions designed to enhance player engagement.

What is the significance of EngageSuite?
EngageSuite is a new range of loyalty and gamification tools set to launch in early 2025, offering operators a versatile solution to create personalized player experiences across various verticals.

How does LoyaltyEngine work?
LoyaltyEngine rewards players for their loyalty by allowing them to earn Experience Points (XP) and collect spendable coins that can be redeemed for rewards such as merchandise and digital items.

What is BonusGuardian and how does it help operators?
BonusGuardian is a new tool that uses machine learning to identify and prevent bonus abuse. It flags suspicious behavior, allowing operators to take action against fraudulent activities.

How has EveryMatrix's casino division grown in 2024?
EveryMatrix’s casino division has seen continued growth in 2024, with its 12th consecutive record-breaking quarter and significant increases in Gross Gaming Revenue.

What does EveryMatrix attribute its success to?
EveryMatrix attributes its success to strong partnerships with successful operators, ongoing investments in new technologies, and a commitment to developing innovative solutions.

What is the role of gamification in EveryMatrix’s casino products?
Gamification plays a key role in EveryMatrix’s products, helping to boost player engagement and loyalty through features like challenges, tournaments, and personalized rewards.

What are the plans for EveryMatrix’s casino division in 2025?
EveryMatrix plans to continue its growth with the launch of new products like EngageSuite, which will provide operators with more tools for enhancing player engagement and driving revenue growth.