Comtrade Gaming: Spotlight on G2E Las Vegas

In an exciting development for the gaming industry, Comtrade Gaming, the leading technology supplier, has officially confirmed its participation in this year’s Global Gaming Expo (G2E), scheduled to take place from October 10th to 13th at The Venetian in Las Vegas. Prior to the event, Yogonet had an exclusive interview with Steven Valentine, Chief Commercial Officer of Comtrade Gaming, who shared insights into the company’s plans for the event and the remainder of the year.

The Focus of Comtrade Gaming at G2E Las Vegas

“We are focusing on two main product areas,” explains Steven Valentine. “One is our leading Enterprise-Level PAM, and the other is our RGS. In the PAM domain, we already collaborate with some of the largest operators globally, handling billions of GGR through our platform.”

“However, in the U.S. market, we do not have the same level of presence, and we are seeking customers who desire a fully customized PAM tailored to their specific requirements. As the market matures, this will become a crucial element of gaming operations, one that operators will place much greater value on, and we specialize in migrating operators from their existing providers.”

“The second product is our RGS, a Remote Gaming Server used by slot game providers and very large operators. It is already licensed in all U.S. iGaming states, enabling the rapid creation of slot games through SDKs and extensive game frameworks.”

Significance of Participating in G2E for Comtrade Gaming

“It’s fantastic to get directly involved in the U.S. market, to learn firsthand what’s happening and identify potential areas for collaboration. The continued push for iGaming in states where sports betting is already legalized is most intriguing for us.”

“The presence of both casinos and sports betting significantly increases the need for a robust PAM, bonuses become more diverse, and player journeys become much more critical. We fit very well into the 2-step lifecycle for an operator.”

The Future of the Gaming Industry and Comtrade Gaming’s Market Evolution

“We have always focused heavily on individual customers rather than specific markets. If we believe we can assist a particular operator and there’s long-term synergy, we are willing to adapt our business to meet their needs. We have never been a mass-market provider; we are suited for operators who require much more attention and customized development. We are a provider/partner that people choose for 10+ years when we share a vision for long-term growth.”

Key Offerings of Comtrade Gaming’s RGS Technology

“Our RGS technology is likely one of the most commercially utilized RGS on the market. For major providers, we can provide a source code license, allowing them to bring the technology in-house almost immediately. For smaller, specialized game providers, we can offer it on a Software-as-a-Service basis, meaning they can have their own RGS at very affordable costs.”

“The speed at which new games can be created is crucial, and the flexibility of our RGS in creating new game frameworks or expanding slot features is why our RGS is so successful. It’s highly adaptable, easy to license, and we can support a provider as much or as little as they need.”

Expectations for Comtrade Gaming for the Rest of the Year

“We have just migrated another significant operator to our iGaming platform, and we will announce this in the coming weeks. The good news is they’ve already seen an almost immediate 20% increase in GGR, so they are extremely satisfied! These people have fantastic ideas and a genuine enthusiasm for the business, and we look forward to a very long and successful partnership.”

“With regards to other events, after SBC Barcelona and G2E, we will be exhibiting at SiGMA Malta for the first time. It’s a great event to wrap up the year before heading into 2024 with ICE.”

FAQs

What is Comtrade Gaming’s primary focus at G2E Las Vegas?
Comtrade Gaming is focusing on its Enterprise-Level PAM and RGS (Remote Gaming Server) technology.

How does Comtrade Gaming view the importance of the U.S. market?
Comtrade Gaming recognizes the growing significance of the U.S. market, particularly in states where sports betting is legal.

What differentiates Comtrade Gaming from other gaming technology providers?
Comtrade Gaming emphasizes personalized customer service and tailored development over mass-market solutions.

What is the key offering of Comtrade Gaming’s RGS technology?
Comtrade Gaming’s RGS technology is highly adaptable and can be licensed as source code or provided as a Software-as-a-Service solution.

Can you share an example of Comtrade Gaming’s recent success?
Comtrade Gaming recently migrated a major operator to its iGaming platform, resulting in a significant 20% increase in GGR.

Which upcoming events will Comtrade Gaming participate in?
Comtrade Gaming will be exhibiting at SiGMA Malta following their presence at SBC Barcelona and G2E.

What role does Comtrade Gaming play in the evolution of the gaming industry?
Comtrade Gaming focuses on providing technology solutions that adapt to the changing needs of the gaming industry.

What are the benefits of Comtrade Gaming’s PAM for operators?
Comtrade Gaming’s PAM offers operators a fully customized solution tailored to their specific requirements.

How does Comtrade Gaming support smaller game providers?
Comtrade Gaming offers its RGS technology on a Software-as-a-Service basis, making it cost-effective for smaller, specialized game providers.

What is the long-term vision of Comtrade Gaming for the gaming industry?
Comtrade Gaming aims to be a trusted partner for operators, fostering long-term growth and synergy in the evolving gaming landscape.